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Pros and Cons of Outbound Telemarketing Outsourcing

by: Sarah Joson

Thursday, October 29, 2015 |

Telemarketing Outsourcing Checklist

Up until this day, outbound telemarketing remains as one of the most effective tools that can help boost a company’s growth. For instance, some companies are looking to boost quality leads and touch base with qualified prospects, they use cold calling and maximize their “foot at the door” by aligning their offerings with the lead or prospect’s profile.

Since outbound telemarketing is already a proven method, it is easy to create a strategy based on the needs of the sales or business development department. However, having the right pool of skilled candidates and technologies is often a challenge for some companies. This is where outsourcing comes in handy. All types of B2B companies have been seen outsourcing their outbound telemarketing process to reinforce their company’s growth and operations. In fact, outsourcing budgets are believed to be rising as companies become more interested in trying outbound telemarketing outsourcing.

A post at Business2Community.com lists down the factors business owners look at before outsourcing their outbound telemarketing function to a service provider:

1.Proper data collection and interpretation
One thing companies always want to know is how they will be able to translate and understand the benefits of their decision to outsource. So if they were to outsource lead generation and appointment setting, they should also be able to easily understand the effects or the role of the operation across the sales funnel.

2.Do they have a proven track record?
Before you assign your outbound telemarketing function to a provider, you have to analyze if they will be able to provide you with what you need such as access to skilled candidates and updated software and hardware as these things are the backbone in finding and landing high priority leads.

3.Strengths of the provider
Marketing firms vary in expertise, but one thing is for sure - companies are always looking for a provider that can give results that are consistent with their goals. One way is to see if they have experience in your line of work - or are familiar with your industry and if they have experience in speaking the language of the decision-makers that belong to your target market.

4.Improved business operations
Another thing that B2B companies are looking at is the ability of the provider to add value to the operation. Also, they want to see if outsourcing will allow them to focus on core functions of the business, ones that are geared towards innovation and growth.

Surely there are several other things that they are looking at, but finding a provider that will best fit your company’s goals and needs will require more elbow grease and time. Once you have found the right partner, it’s time to take them for a test drive.

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