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Marketing Predictions for 2014

by: Sarah Joson

Wednesday, December 18, 2013 |

Top three marketing trends

A post at Vocus.com shares the top three marketing trends that are predicted to dominate in 2014. Some of the key factors that influenced these trends are technology, tighter competition, and the desire to develop existing strategies.

Unconventional Social Media Sites
Social media has given way for various trendy and unconventional channels such as Snapchat and Vine. These have become scene stealers because of their innovative style, leading them to generate their own legion of followers and users. Marketing experts can create their strategy using the emerging channels by analyzing their users’ behavior and interests.  
Marketers are expected to focus more on the location of their target audience and customers. It can be through localized content or a strategy that hits close to home or the culture of a certain group.
Mobile Marketing Solutions
Millions of consumers can now be seen glued to their mobile devices. The marketers of today are seen taking advantage of the vast opportunities mobile marketing has to offer such as wider audience, inexpensive marketing solutions, and its ability to quickly adapt to changes in the market. It will continue until next year so companies must see to it that they can be visible where the consumers are.

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