Put Customers First
This particular season has the internet crawling with blogs, videos, and infographics that offer lists of trends and best practices for the upcoming year, or a summary of things that happened this year.
Today, we veer away from the usual "top 10" and instead focus on the one thing businesses should think about in 2014: customer centricity.
An article posted on B2B Marketing
reminds us that paired with today's marketing technology, customer centricity has become a big issue. All the marketing tools provided for automation, data analytics, and social platform management are technology solutions for marketers to better understand customers and deliver excellent products or services to them.
In addition to that, the struggle to deliver engaging content and improve a business website's SEO, building a mobile site and apps, social media strategies - these are all attempts to satisfy the empowered and paying customer who now dominates the digital world.
With all of these in mind, prospects and customers should be placed at the center of every decision - what the business can do to meet or exceed their expectations. Otherwise, all the tools and techniques would be meaningless.