Before, the goal of most organizations to increase web traffic was easier to meet because search engines only looked for links back to your website.
These days, a website’s visibility in a search engine’s unpaid results - or what we commonly refer to as search engine optimization (SEO) - relies on much more than just backlinks. Site rankings are now determined by search engine algorithms for fresh content, relevant keywords, and inbound links.
As the changing times have proved, combining your PR and SEO can help increase not only website traffic, but the bottom line as well. Here are three simple strategies to help your PR and SEO efforts:
1. Increase the amount of inbound links.
Links on related blogs, websites, and forums are still considered in search engine rankings. Distributing press releases can go a long way - from getting the attention of your customers and the media to journalists and bloggers writing about you or picking up your content - all of which can lead to great inbound links.
2. Create fresh content.
Because people and search engines value fresh content, make sure to update your content regularly. And instead of merely writing for the keywords, it would be better to create original and relevant content.
3. Don’t forget about social media.
Remember that social media relationships with your target audience play an important role in search visibility; your web presence improves when your followers share your content.
When PR is used correctly, you'll be able to position your site at the most crucial points of the buying process. Integrating PR into the rest of your marketing efforts will help generate website traffic, leads, discussion, and awareness among potential buyers.