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How to Get Everyone Involved for Your Brand's Social Media Success

by: Finella Kristle Panlilio

Friday, October 4, 2013 |

As someone who leads the execution of your company's social media marketing efforts, part of your task is to ensure that the company's social media profiles are updated. This means that engaging content like blog posts and videos should be uploaded to the company's Facebook, Twitter, and LinkedIn pages on a regular basis. The job seems fairly easy, but you'd be surprised at how taxing it can get to manage multiple brand pages and constantly come up with compelling content.

The good news is that you don't have to do it alone. Depending on your company's social media strategy, it may be necessary to have team members from other departments assist you.

Here's a list of who can help you with the implementation of your social media marketing efforts:

1. The Pioneers
A brand's social media marketing arm is usually handled by younger employees who aren't as well-versed in your company's history. Why not have the founder share his story? If he isn't available, anyone who's worked in the company for a long time could share their own experiences during the "good ol' days". Take advantage of the Twitter trend #ThrowbackThursdays for a month's worth of reminiscing.

2. Customer Service and Sales Teams
No one knows your customers better than the people who speak with them directly every day. The employees in sales and customer service are the people you run to for client testimonials or stories that will appeal to your readers on an emotional level. Sharing stories helps your business connect with your audience - both prospective customers and current ones.

3. Product and Services Teams
We engage in content marketing because we want to help and enlighten our customers, and hopefully draw them back to our product or service. This is where people from the product and services teams come in. They are the ones who can fill you in about the company's product or service and help you better understand its development. By using this knowledge, you will be able to give your customers a taste of behind-the-scenes information. Exciting, right? Share this knowledge by posting video interviews of subject matter experts - it will make your audience feel more connected to your brand and the people behind it.

4. The Photographers
Photo posts make a brand's page colorful, interesting, and fun. Ask for photos. It doesn't have to be from a legit photographer - what with the emergence of smartphones and the high quality images they produce - this is the chance for your employees to showcase their creativity by taking photos of your facilities, events, customers, and other team members.

With everyone's help, you'll be able to build a strong social media presence and create amazing content together.


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