by: Finella Kristle Panlilio
Thursday, April 30, 2015 |
Twitter is a great platform for growing awareness of your business or brand, increasing your following, and making important connections. In this article is a list of what needs to be done to get the best results from Twitter.
1. Optimize your profile.
Make sure you have a complete profile. Individuals should use a professional-looking, close-up headshot as their profile picture, and fill their Twitter bio with skills and professional details. An effective profile picture for brands would be a high-contrast brand image. State your mission and don’t be afraid to show personality. Twitter lets you include links in your profile, so add your personal or business URL. Twitter’s header photo is now bigger and wider. You can use this space to list your expertise and services.
2. Structure your tweets.
Use this tweet structure for more likes and clicks: [key message] - [link] [#hashtag afterthought]. Keep your tweets short, mix funny/interesting tweets in with business tweets, and use content from a variety of sources to keep your audience interested. Headlines seem dull and lack creativity, so it’s time to stop tweeting them. Switch things up a bit and add thought opinion, use quotes from the article, or ask questions in the description of your tweet. To increase retweets, use images. Images result in a 35% bump in retweets, followed by videos at 28%, quotes get 19% in retweets, and digits and hashtags get 17% and 16%, respectively. Phrase your tweets to appeal to human behavior - choose words that nudge a person’s curiosity or desire for self-improvement.
3. Increase Twitter engagement.
Engage with others, especially with people in your niche. You can use lists grouped by industry or topic to follow people. If someone regularly retweets/replies to you, return the favor, but don't just retweet their tweets randomly. Share your opinions. Respond to questions. Tweet questions to encourage your followers to interact. Don't forget to use hashtags to make your tweets easy to find.
4. Avoid Twitter mistakes.
First of all, don’t spam by tweeting links to your blog at people. Second, don’t retweet every tweet you’re mentioned in - it’s just as spammy as constantly tweeting your own links. So is sending auto-DMs. People know a generic and insincere message when they see one. Third, don’t follow everyone who follows you. You’ll want to follow only those in the same industry and those who are relevant to you and your brand. Fourth, don’t overuse hashtags in tweets - 1-3 hashtags per tweet is enough. Fifth, don’t engage in long conversations outside of DM - 1-2 replies is enough, and if the situation calls for it, discuss privately via DM. Lastly, don’t engage with people being argumentative or bullying by responding in a negative manner that could cause your audience to turn away from you.
5. Optimize your Twitter stream.
Use landscape-oriented images with a 2:1 dimension for them to appear best on Twitter. Include an image in every third tweet so they stand out in a user's feed. Never post an important tweet just once - share important tweets four times a day to cover all time zones. It would help to plan a regular posting schedule and create a library of updates you can use so you don't scramble for content every time and miss peak time sharing opportunities.
6. Improve your Twitter presence.
Develop a posting strategy - know when and what to post. There are free tools like Tweroid that show when your followers are online and when they're mentioning you. Couple it with the analytics tool Twitter provides and you can determine exactly when to post for the most click-throughs, retweets, and replies. Plan a regular posting schedule once you have the data.
7. Run advanced Twitter searches.
Use advanced Twitter searches to find and engage with people and conversations you might otherwise have missed. Advantages of this feature include finding people interested in your product or service, hearing what they are saying about your brand, and finding complaints about something you can help them with.