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Factors to Consider when Outsourcing Telemarketing

by: Sarah Joson

Friday, June 6, 2014 |

In an outsourcing partnership, business owners and service providers come to an agreement on who will manage the operation. Others may think that control is fully surrendered to the provider, which is generally not the case.

But how do clients know if it is safe to hand over the controls of their telemarketing operation to unfamiliar parties? One of the best ways according to an article at Business2Community.com is to set higher expectations compared to your usual benchmark.  However, you need to keep everything under wraps - like an undercover cop - to get tangible results.

Here are some factors to take into account:

Expertise - How will you know if the service provider is as innovative in marketing as they say? You can check this by simply exploring the digital world. Most companies are doubling efforts to gain presence online through different platforms. If the service provider does not have this, it is a tell-tale sign that they may not be an effective partner even for telemarketing operations.

What is their story? - Reputation can be easily determined, which is why you should also look into the details such as what employees say about the organization, their basic processes, etc. Itís about their overall local standing. Recent studies show that offshoring is not always the preferred option because of a misconception that outsourcing work to far-flung countries is risky, which is why local providers need to step up their game.

Solicited references - If possible, talk to their former clients. This way, you will have concrete information when itís time to deliberate if they are the right outsourcing service provider.

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