Using Social Media for your Business
When a small business owner such as yourself hears buzzwords like Facebook marketing and social media marketing, what does it mean to you? Do you think it has significance for your business? Will engaging in social media marketing bring in customers?
The first thing you need to know is that social media consists of websites and applications that enable you to interact with other people online. Add marketing and it simply lets you connect with your customers.
Second, is it really necessary for your business? The truth is that while every local business needs social media marketing, it’s not necessary to be present in all social media channels. However, not to be on any of the social media channels may be equal to burning a part of your profit.
All Businesses Need New Customers
Understand that social media marketing is an additional channel to expose your business - and an inexpensive one at that. To bring new customers through your doors, determine which social media platform would best extend your business to them - one that you can effectively and consistently utilize.
If you have a budget, you can use ads on Facebook to promote your business page. And even if you don’t have a budget, you can still promote your business page to your current, personal network. Frequent funny, viral, or any relevant status updates make it easier for your page to be exposed to other people via shares and likes.
All Businesses Need Repeat Customers
Common sense aside, thriving businesses are those that provide their customers with the best products and/or services they have to offer. Doing so builds repeat customers. It’s your loyal customers that keep your business running when times get tough, or when your budget is too small to advertise.
So how does social media help with this? Social media channels allow you to connect with your current network. Keep your business page updated with information relevant to your customers and target audience.