We may be well past the middle of the year, but it still pays for companies to keep an eye out for emerging trends once in a while, or every day, especially when it comes to the ever-changing world of social media.
These days, having a mobile-friendly website is imperative. Publish a book, and youíll have readers asking if itís available on the iPad. Customers just keep raising the bar on what they expect from businesses. And businesses, in turn, have to work even harder to meet those expectations.
listed the must-follow social media trends author and speaker Shama Kabani Hyder shared during the talk, "Digital Foresight: 7 Pivotal Trends Every Leader Must Know."
1. Ecosystems Based on Ideas
Hyder said people use social media for the main purpose of showcasing their own identities. A companyís Facebook page is a reflection of the people behind the brand. Tie your brand to your customerís identity and you've got a win on your hands.
2. Content: Curate and Aggregate
Our generation has gone from information hunger to information overload that an individualís email address has become more precious to give away than, say, his social security number. Donít be the brand known for sending out unsolicited junk mail. Instead, be the most sought out by customers and establish yourself as the main source for relevant information on a specific topic or interest.
3. Video Marketing
According to Hyder, internet users are more likely to finish a 30-minute video than an article. Customers can now make purchases directly through videos. People are on social media to be entertained, and what better way to hold their attention than a video campaign?
4. The Multiple-screen Revolution
The modern consumer now uses multiple devices at once - TV, mobile phone, laptop, and tablet - and frequently. Hyder expects an increase in the number of devices we are using at once in the next two to five years. The challenge for companies now is to find ways to communicate with users on multiple screens and to cope with decreasing attention spans.
5. Understanding Customers via Digital Signals
The importance of using analytics was emphasized by Hyder - to understand customers and know the best way to reach them. For example, if a significant percentage of your traffic is from mobile, make sure your website is optimized for mobile phones so you donít lose traffic.
6. Social Media-savvy Employees
In this day and age, members of your social media team shouldn't be the only ones adept with social. All of your employees are required to be social media-savvy. Each individual should create, curate, and connect, and companies should focus on agility, aggregation, and adaptability. Most importantly, people should be posting content that is relevant to the customer.
7. The Power of Reverse Engineering
Think further than your own niche and industry when it comes to marketing ideas, recommended Hyder. Stay ahead of your competitors and consider lifting great marketing tactics from companies in completely different industries.