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5 Website Tweaks that could Increase Sales

by: Finella Kristle Panlilio

Thursday, August 21, 2014 |

Website Improvments to Boost Sales

In today’s Internet-driven economy, almost every company has its own website. It’s using these websites to their full potential that most companies have yet to master. Often a major investment in terms of time and money, websites need a lot of work to keep updated. And you risk missing out on sales if you aren't maximizing the return on investment of your site.
Only a few relatively simple website tweaks are needed for a significant impact on customer attraction and retention, sales, revenues, and long-term brand loyalty. Fortunately, these steps won’t cost you a great deal of money and can be implemented by small companies and multinational corporations alike.
Take a look at the five common areas that, when improved, can potentially boost revenues:
1. Video Content
Because our brains process visual information faster than text, it would be more beneficial for you to remove those long product descriptions and instead opt for dynamic video content that visitors can engage with on your website. Videos on your landing page can result to up to 86% increase in sales, and 44% of customers purchase more products that provide informational videos.
Also, customers tend to stay longer on sites with videos - and return. To help increase conversions, add engaging product videos, client testimonials, and walk-through videos of your work space.
2. Translations and Cultural Norms
If the global economic potential of online communication totals $45 trillion and your site only offers content in English, then you’re missing out on two-thirds of that market potential. To reach a wider audience, go multilingual by integrating a translation management system into your site. Manual translations are time-consuming. There are new translation tools that make it easy to roll out and maintain translated websites for a long time.
Other than translations, it’s just as important to be sensitive to the different cultural standards of your markets. Pepsi alienated an entire market of consumers with its light-blue branding because to them, the color was associated with death. Try to avoid blunders like that.
3. Downtime
Try to minimize downtime issues especially when you’re in the middle of a launch. Furthermore, a website that doesn't load fast enough will only drive customers away before they even get to view your content and products or services. As a matter of fact, 57% of visitors abandon a website if it takes more than three seconds to load. Make sure your website is resilient and capable of meeting demand, because 24% of consumers cite downtime as the reason they discarded their shopping carts.
Improve your site’s scalability to prevent slow load times and downtime, and to keep more customers on your website and drive more purchases. Build your website on an elastic cloud platform that maintains your content and application quality, even on major traffic surges. You can test your page speed on Google.
4. Responsive Design
Majority of consumers access websites from multiple devices, so it’s best to implement responsive design to provide consistent visitor experience no matter where they are accessing your content. Twenty-nine percent of all e-commerce transactions are expected to take place on mobile this year. Responsive design lets you take advantage of those sales, and also lightens your back-end site management and raises your SEO.
5. Customer Reviews or Client Testimonials
An important piece of content on your website is the customer reviews section. Remember that people mostly rely on their friends’ and neighbors’ recommendations - 70% of the time, while ads are trusted only 10% of the time.
These adjustments can yield huge results if you’re willing to test them out. Of course, there are other factors to consider - like your industry and location, but overall, it’s essential to make your content more engaging and your site as accessible as possible to increase sales and improve revenues.

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