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5 Ways to Optimize Your LinkedIn Campaign

by: Finella Kristle Panlilio

Monday, September 29, 2014 |

If you want to get more from your LinkedIn ads but aren't quite sure what strategy to try next, you've come to the right place. AdStage offers five simple tips to boost the performance of your campaign and earn more impressions, clicks, and leads.

Tips to optimize your LinkedIn campaign

1. Give your ad a kick-start by changing its image.
Once you notice that your ad is lagging, don’t simply pause it and focus on the better performing ads. Instead, replace the old image with one that is both eye-catching and relevant. You may be able to triple the CTR just by using a different image. Use images that have bright colors and are easily identifiable. These tend to work well especially when compared to busy and vague images.

2. Call out your targeting to capture audience interest.
Calling your audience out in your ad is a great way to capture them. If you’re targeting by job category, use that category in the ad. This technique also helps filter out the wrong people so they don’t click on your ad and waste your budget. Don’t forget to be explicit and highlight the specific feature, product or service you are offering and this customer segment would be most interested in.

3. Let the ad description support bold headlines.
While bold headlines make your ad stand out and pique the interest of your viewers, a weak description will only make them turn away. Make sure that your description is packed with additional details to support the headline. A great description is one that explains what people can expect to find on your landing page once they click your ad. This also helps qualify your audience and limit clicks from people who aren't likely to do business with you.

4. Bid high to get more impressions.
LinkedIn can be a difficult network to earn impressions on. Bid above the suggested CPC if you’re having trouble earning a significant number of impressions. This shouldn't be a problem especially if you’re earning quality leads and have a positive ROI.

5. Target groups to reach qualified prospects.
LinkedIn users reveal their interests, skills, and expertise by joining groups. This makes targeting large and niche groups another great way to reach people who are likely to be interested in your offer. Make sure your targeted groups have a large audience size so you still have meaningful reach.

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