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5 Social Media Best Practices to Drive ROI

by: Finella Kristle Panlilio

Wednesday, April 23, 2014 |

ROI-boosting Tools in Social Media

Social media is a powerful tool to engage and converse with your audience. It also helps track and identify the content and messaging strategies that work for your business.
Tools with such capabilities can drive big results, but they can also cause big issues if you don’t understand the way they work. Here are five best practices to ensure the biggest bang for your social media buck:
Track the Tangible.
Connect your social media efforts to numbers that represent actual money: products sold, e-books downloaded, donations made. Analytics on the number of fans or followers of your brand are not tangible proof of ROI.
Mobile is Master.
That mobile commerce, or m-Commerce, accounted for almost 25% of all e-Commerce sales last year means your site needs to be mobile-friendly. Mobile design can no longer be an afterthought when there is too much money at stake.
Listen, Respond, Engage.
Being present in social media is not enough. You also have to apply social listening. With the help of marketing automation tools, there is an opportunity to actively listen, respond, and engage with the people who are talking about your brand, or topics related to your brand.
Seeing is Believing.
Did you know that people absorb visual information 500% faster than text? That’s why the recently released Twitter Cards exist. Visual components (e.g. image, infographic, video) in every post increase engagement.
Hashtags for Visibility.
Hashtags make it easy for people to find information about a specific topic or product. Use them on your social media posts to increase visibility.
Treat social media like the powerful marketing tool it is. Be consistent in creating compelling content and engaging with your customers and you’ll be rewarded with higher conversion rates, increased revenue, and ROI.

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