Pitching content daily is a job that often goes unappreciated. Not a lot of people realize that media relations creates value and generates coverage - the more you pitch, the more placements you get. And the more placements you get, the more credible and in-demand you become.
To generate more media coverage, remember the following:
Develop your writing skills.
If you want to be viewed as an influential figure, practice and develop your writing skills. Well-written content is often quoted by journalists and bloggers.
Establish yourself as a thought leader.
Another way to maximize your momentum is by showing your expertise. You can do so by pitching content that is both your forte and relevant to your target audience.
Offer supplementary content.
Because journalists, reporters, and bloggers have limited time and usually donít have a videographer or photographer available immediately, provide them with rich media - visuals, audio, and video - and be their go-to resource for sound bites and visual content.