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3 Ways Social Media can Improve Your Search Ranking

by: Finella Kristle Panlilio

Monday, April 25, 2016 |

Boost Search Rankings with Social Media

There are many ways to boost your rank in search results and one of them is through social activities.

1. Get good rankings on search engine results pages (SERPs).
A search engine results page, or SERP, is displayed whenever you search a phrase or keyword. Claiming your business name on popular social media platforms increases your likelihood of “owning” the first page of results when people look for something that's associated to your business.

Services like KnowEm let you check your business name's availability across top social media networks. This is the easiest and quickest way to secure your business on numerous platforms.

As soon as you’ve claimed your social media profiles, enter your business details, logo, photos, and links to your website or blog. These links don’t actually pass authority on to your website, but including them in your social media profiles can help make your website’s backlink profile look more credible.

2. Create and upload videos that will make you stand out.
In a SERP occupied by text, results that contain a video stand out. Even if they rank lower on the page, they’re still likely to get more clicks. Take advantage by creating high-quality, entertaining YouTube videos that are informative and relevant to your target audience.

3. Encourage influencers to support quality backlinks.
To get your website or blog to appear in search results for non-branded terms like the service or product you offer, the most important metric to track is external links to your site. Backlinko’s analysis of one million search results shows a notable relationship between organic search ranking and the number of quality external backlinks.

Use social media shares to reach a larger audience, as this will also possibly increase the number of shares and clicks your content receives. In short, you'll get more backlinks with more shares, and this leads to better rankings.

Here are several points to remember for more visibility and shares:

  • Long-form content earns more shares as opposed to shortened content.
  • Including at least one image leads to a significant increase in social shares.
  • Infographics and lists get more social shares.

Depending on your marketing budget, you can take this a step further by investing in paid campaigns to promote your content to journalists, industry publications or other influencers to generate quality backlinks. Paid advertising is particularly useful on Twitter, where many journalists and influencers hang out to find trending topics to cover. But depending on the type of your business and target influencers, this strategy can also be applied to Facebook and LinkedIn.


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