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September 2017 | Outsourcing Blog | BPO Industry Updates and Articles

Outsourcing Software Development: What You Need to Know

by: Mary Christine Galang

Wednesday, September 27, 2017 | Comments (0)

Category: Outsourcing Research / Trends

The rapid-paced innovation in technology in the past few years has been continuously driving the economy towards globalization. This inevitably caused many advantages that helped many businesses around the world thrive, but at the same time, also made the competition challenging in many ways.

Software development converges technology and ideas and turns them into a strategic tool to enhance efficiency and delivery of your products and services.

In the Philippines, it is one of the most fast-developing subsectors in the business process outsourcing (BPO) industry, with an annual growth rate of 40%. MicroSourcing, one of the leading BPO companies in the country, employs top C++, .NET, and Java programmers. These are the most vital specialties in the field, who are not only experts in writing codes to make the most convenient, most useful applications and software to be able to compete in the digital arena, but also adhere to quality standards and data privacy and security for users.

Software development outsourcing tips

If you are thinking of outsourcing your software development, here are a few things you should carefully consider:

Commit only to a reliable, highly experienced outsourcing company that conducts top-quality QA and testing. Given that programming and software development are technical fields and acquired skills, the conceptualization and "writing" process are not just the vital parts of both. Choose a third-party provider who not only has vast experience in creating and developing apps and software but one that also acts as a partner who continuously brings innovative ideas and applies critical skills to the table.

Collaborate with your partner company throughout the process. Just because you are outsourcing, doesn’t mean you have to be less involved. Working closely with specialists enables you to specify what you want and have them create it. At the same time, they provide you with input to further improve the software. Having a partner offers you a different, but complementing, perspective. During the process, you’ll also find out how your outsourcing partner deals with pressure and various demands of creating highly functional, user-friendly software that provides a great experience that you yourself will enjoy.

Learn more about what our experienced software developers can do for you and your business. Contact us today.

Outsourcing Online Marketing and DIY: Pros and Cons

by: Mary Christine Galang

Monday, September 25, 2017 | Comments (0)

Category: Outsourcing Research / Trends

The digital world is constantly evolving, thanks to the rapid innovation in technology that makes many things in our lives considerably easier and also more accessible.

However, this can be challenging for entrepreneurs when it comes to maintaining their competitive edge, especially online. The buck is heavier for small- and medium-sized enterprises (SMEs), which have to come up with effective strategies to expand their reach with limited resources.

But what does online marketing do for your business?

Effective digital marketing tactics like content creation, search engine optimization (SEO), social media, and web design help establish your presence. Even if your business focuses on one or some of those processes, the marketing perspective can still be different. These types of functions aim to drive customer awareness to your brand, engage them for a solid relationship, entice them to avail of your services and products, and secure patronage.

Moreover, there are more important aspects involved in launching an effective online marketing, including identifying the best ways to reach your target market, and it's always best to invest in people that not only know what you want but are also committed to your vision.

So should you outsource your online marketing or do it yourself?

Online marketing DIY


  • Familiarization. By doing online marketing tasks yourself (or with an in-house staff), you have intimate knowledge of areas that you need to work on and learn about new tactics to improve your online marketing content.
  • Output. Your output is more consistent, as you are the only ones who work on it, instead of an outsider. With the proper resources and effective time management, you can execute your vision and come up with a unique content when you need them.


  • Expenses. Having an in-house digital marketing team can be expensive, let alone the time and money you'll have to spend on staffing them, to begin with. Not only you have to pay full-time salaries and benefits, there are also expenditures such as office space rentals and dedicated resources for software, etc.
  • Delays. If you are understaffed, there is a high probability of delays and/or interruptions. You'll also have to consider turnover rates since it will considerably affect schedules and deadlines.

Outsourcing your online marketing


  • Savings. Outsourcing your digital marketing efforts to a third party is considerably less expensive than having an in-house full digital marketer. There are flexible payment options that allow you to hire professionals on a contracted rate or on a project basis, depending on your budget.
  • Flexibility. You'll save on many things by not having to worry about recruitment and hiring processes, as well as training by having a readily available professional to work for you. They also offer a fresh, objective approach on strategizing for you.


  • Priorities. It is highly likely that you are not the only client your outsourcing company is working for, which may cause delays or conflicts. This can be avoided by setting an efficient process that works favorably for you.
  • Oversight. By choosing to outsource, you will have to turn over online marketing processes to your third-party provider, which diminishes real-time visibility. But this can be avoided by having daily reports, an established open line of communication, and transparency on operations.

Benefits and Drawbacks of Technical Support Outsourcing

by: Mary Christine Galang

Wednesday, September 20, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Technical support is a vital part of ensuring continuity of operations and establishing cyber security and data protection.

This means investing in IT infrastructure and facilities and personnel to handle 24-hour support, to begin with. Other essential IT functions include data center operations, network operations, disaster recovery, software development, desktop and desk help support, e-commerce, and software applications services.

Outsourcing to gain competitive advantage

As technology continues to innovate and impact the market, businesses have to keep up with these trends and changes in order to gain competitive advantage. That is why many choose to outsource these specialized services.

It is important to consider the many benefits and some drawbacks of outsourcing your technical support functions.


Staff expertise. You will have access to industry experts and specialists that will not only handle and manage your technical support functions, including back-end tasks but will also manage risk reduction and provide advice on anticipating potential risks and issues.

Access to state-of-the-art technology. This improves productivity, faster response times, and continuous service.

Improved scalability. Outsourcing your technical support means you will be able to boost productivity and handle a larger volume of work at a more efficient pace while ensuring quality. It helps you to be more flexible.

Cost-effective. This means lower overhead expenses, which saves on large expenditures such as office space and equipment. Outsourcing results in significant savings on salaries, since you won't have to worry about traditional salary benefits in-house employees enjoy. Instead, you pay for the support package that fits your specific needs.


Risk of less control. Sharing your operations with a third party has its own risks, including less oversight on a daily basis. However, establishing a standard procedure enhances and ensures an organized flow.

Communication issues. Miscommunication can cause setbacks. It's important that you hire an outsourcing company that is not only fluent in your native language but is also familiarized with your culture that impacts your processes.

To learn more about how technical support outsourcing can work to the advantage of your company, contact MicroSourcing today.


3 Key Benefits of Outsourcing to the Philippines

by: Mary Christine Galang

Monday, September 18, 2017 | Comments (0)

Category: Outsourcing Research / Trends

In 2011, The New York Times reported that the Philippines has overtaken India as the 'call center capital' of the world. Since then, the information technology-business process outsourcing (IT-BPO) sector has become the key economic driver in the Philippine and is projected to be worth $220 billion by 2022.

This continuous rise to the outsourcing industry in the country can be attributed to several factors, including the robust macroeconomic expansion seen in the five years under former president Benigno Aquino III, which the current administration pledged to see through.

Reasons to outsource to the Philippines

Foreign investors continue to express their interest and sustain partnerships with local outsourcing companies for three key reasons:

  1. Lower operational costs. Businesses can save as much as 75% in wages alone and as much as 60% in overhead costs. Your outsourcing partner will take care of the typical employee benefits mandated by their country of origin, office space, equipment, taxes, and other related costs such as HR and legal. Moreover, you are guaranteed with continuity of operations at lower costs.
  2. Access to global talent. The Philippines has a young, highly educated workforce with versatile skill sets and diversified backgrounds. Employees undergo the necessary skills training for efficient execution of tasks in multiple sub-sectors and higher value industries. In addition, the Filipinos' natural hospitality, English proficiency, accent neutrality, and exposure to and influence from Western culture are much more preferable to delivering clarity in customer communication and support.
  3. Government support. Aside from the two reasons cited above, a highly appealing factor of the Philippines to foreign investors is its strong government support to the industry. This means competitive advantages are offered in the form of generous investor incentives and tax holidays, which have been put in place since 2002. In order to cultivate the industry further, vocational training schools are provided with training grants and an expansion on technological training support to better improve business deliver solutions. Another highly important legislature is the Data Privacy Act, which requires Philippines businesses to adhere to international data privacy regulations, which ensure strict confidentiality of sensitive information for your business, including customers.

How Medical Billing Outsourcing Ensures Smooth Billing Process

by: Mary Christine Galang

Wednesday, September 13, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Medical billing, which goes hand-in-hand with medical coding, is a critical component of any medical practice. It makes the healthcare system function efficiently and seamlessly through transmitting and processing valuable data to and from patients, healthcare providers, and insurance companies. These include, but are not limited to, patient history, healthcare provider reports, and financial information.

In the recent years, there has been a growing demand for certified medical billing and coding specialists in order to accommodate the evolving and expanding healthcare landscape. These processes are essential, regardless of the type of medical practice, procedure, and service.

Reasons to outsource medical billing

Ensuring accurate information is efficiently transferred between healthcare providers and insurance companies is valuable to your patient. These tasks require expertise and technical knowledge in the medical field and familiarization with the latest industry compliance requirements and standards.

It improves patient care. As much as it is labor-intensive, it is also time-sensitive. This is why many healthcare facilities opt to delegate their medical billing and coding services to a reputable offshore provider. Efficient and accurate medical billing ensures continuity of operations. Working closely with a certified medical coder, the important patient data is then translated and transferred to insurers in a timely fashion.

It ensures compliance with regulations and contracts. Medical billing is governed by different state and federal guidelines and laws, significantly the Health Insurance Portability and Accountability Act (HIPAA), which safeguards confidential information. In addition, medical billing professionals are also bound by contracts with insurance companies, with specific rates accorded to each type of procedure.

It maintains a revenue stream. Medical billers must possess the specialized knowledge of processing payments, appeals, and collections and be able to manage it. They should also know the different medical regulations (and as they are updated) and public and private insurance plan policies.

Contact MicroSourcing today to learn more about our outsourcing your medical encoding and billing tasks.

Back office data processing involves a wide range of administrative and support functions. In general, back office processing is a critical, non-core business function that requires intensive man-hours.

The increasing amount of data being processed daily pressures employees to meet higher quotas. It becomes challenging to deliver high quality through series of steps that vary in degree of complexity.

Many businesses choose to outsource their back office data processing due to its labor-intensive, business agnostic nature that will undoubtedly consume a significant amount of your time to focus on core business functions.

Back office processes to outsource

Here are some tasks that are best delegated to a trusted offshore service provider:

  1. Image data entry. There are businesses that steadily deal with an extensive volume of images on a regular basis. This includes image processing, sorting, conversion, indexing, merging, editing, and data capture.
  2. Manual data entry. There remains to be a robust amount of non-automated data that needs to be processed. This is a laborious task that usually involves manually converting printed, unstructured, and handwritten data into digital format. It also involves data entry into software, such as CRM or CMS applications.
  3. Product data entry (eCommerce). This includes tasks like product descriptions, product specifications, category descriptions, product categorizations, price tagging, and online catalog data entry.
  4. Sales invoice and purchase order data entry. This task demands accuracy and a substantial infrastructure setup. It involves processing data entry from purchase orders, CMS updates, credit and debit memos, document management, and business application software.
  5. Document formatting. Many companies, not just in publishing, continue to handle bulk documentation that requires being formatted on a regular basis. This includes technical guides, manuals, and reports for circulation. Other document formatting tasks are bookmark and hyperlink placements, header and footer insertion, caption numbering and labeling, and table of contents creation.
  6. Form processing. Transferring data collected in various types of forms into an electronic system.
  7. Data conversion and cleansing. The scope for conversion includes HTML, XML, eBook, document, PDF, and more. Cleansing involves routine database maintenance, which includes removing duplicate and invalid records, updating variables that have missing details, correcting values, and interlinking multiple data sources.

Advantages of Outsourcing Your HR & Recruitment Processes

by: Mary Christine Galang

Wednesday, September 6, 2017 | Comments (0)

Category: Outsourcing Research / Trends

Over the years, outsourcing has become more than a cost-saving measure, but a viable business model with a developed and structured business strategy to carry out operations more efficiently and increase revenue.

This is especially true for today's increasingly competitive market and shifting global economy. This poses a challenge for companies to having the best people, and hiring the most suitable candidates can be difficult. And it doesn’t end there. It is also vital to ensure and maintain the workplace's efficiency and productivity.

This is why having highly effective human resources (HR) and recruitment department is vital for your company. The tasks involved, however, are both complex and comprehensive, which require complete oversight.

A specialized outsourcing partner offers solutions to your HR and recruitment needs that can provide significant benefits for your company overall, and your bottom line, specifically.

HR & recruitment outsourcing benefits

Below are a few of the many advantages of outsourcing these processes:

Reduce costs

Recruitment can not only be a tedious process, but also an expensive one. It involves labor costs to find potential hires, as well as costs that pertain to advertising materials, background check/screening, and software for applicant tracking, etc. Your outsourcing partner streamlines the recruitment process, which cuts off delays, duplication of tasks, and additional recruitment-related costs. The same applies for HR, with its various and time-consuming back-office tasks, as well as its corresponding costs like hiring full-time employees with salary benefits, office space, software, and more.

Risk management

By outsourcing your HR and recruitment processes, you will minimize risk on your end. They are in charge of being up-to-date with federal and state employment laws, maintain and audit company policies and practices, and in terms of recruitment, apply rigorous background screenings.

Strategy delivery

As your company expands, the more your HR department becomes valuable. They become an integral part of long-term planning and implementing projects that best utilize company resources, which are financial, operational, and human resources.

Employee development

Employees are considered a business asset. When they grow and succeed, so do you. Having an effective and dedicated HR and recruitment department takes care of continuous cultivation of your employees in the form of training and workshops. Moreover, ensuring that their payroll and benefits are administered and managed, your employees are more encouraged to work better.

Find out how your business can benefit from one of the Philippines' top business process outsourcing companies today. Contact us!

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