Boosting your brand’s social media presence also means knowing the right approach. Missed opportunities are often the result of having a set of uninterested followers because of a wrong social media approach. This can leave an overall negative impact on your profit potential.
Entrepreneur lists seven strategies that can help your brand win on social media:
1. Deliver value - not just advertisements.
Initially, your audience connects with your brand on social media because they are interested in your products or services. Most people also follow brands to stay updated on events or future sales and promos. However, posting only predictable advertisements pushes away followers. To keep them interested and engaged, mix up your feed with promotional offers and posts showcasing your company culture.
2. Leverage the reach of social media influencers.
These days, connecting with influencers is considered crucial to promoting your brand. It depends on your budget, of course, but almost every brand can use influencers to their advantage.
Identify the social networks frequented by your target audience, and then look for potential influencers - preferably those with verified profiles and whose personality matches your brand. Most influencers include their contact information in their bios, so it should be easy for you to reach out to them.
3. Think beyond organic reach.
With the algorithm changes in Facebook came the downfall of organic reach, and it is now happening in Instagram, too. So if winning on social media is one of your priorities, then you have to be willing to pay for advertising on platforms like Facebook, Instagram, or LinkedIn - depending on where your target audience is. Paid ads give you an opportunity to generate traffic, and today’s advanced targeting options make it easier to generate leads and sales.
4. Post consistently without overwhelming your audience.
Because brands can schedule posts using automation tools, some end up overdoing it and getting unfollowed. To avoid flooding your followers’ feeds, limit your posts to once every few hours. This way, you’re consistent in the minds of your followers but not overwhelming them with promotional posts.
5. Address issues and/or complaints immediately.
Instead of dialing a number and waiting on hold, customers today would rather send a tweet or send a message on Facebook to call the attention of a company. Now that social media platforms have also turned into customer service channels, it’s important that you learn to respond to all types of feedback, and in a timely manner. Teach your representatives how to properly handle complaints instead of deleting or ignoring them, because doing so will only aggravate customers.
6. Understand your analytics.
Social analytics are important to determine whether your campaign is working and to identify patterns that could be useful for your next campaign. Free tools like Facebook Page Insights and Twitter Analytics show you what you need to know about your audience demographics and behaviors, audience engagement, and which posts drive the most clicks back to your website.
7. Don’t be a “Jack of all trades, master of none”.
Where you build a strong social media presence depends largely on where your target audience is most active. Just imagine trying to maintain an effective presence on every social media platform available. Knowing where your target audience is keeps you from wasting your time and effort.
Running a business comes with many challenges like dealing with the competition and ever-changing marketplaces, but simple errors concerning your online presence shouldn’t cause a hiccup in your operations and brand image.
Make sure you aren’t guilty of these online errors. Social Media Today shares how to fix them, just in case.
1. Not having social customer service
These days, instead of phoning in a complaint or filling out a web form, companies receive both positive and negative feedback via social media. One customer’s rant can reach far beyond their Facebook friends to influencers and their followers, and that is worrying for your brand. JD Power’s Social Media Benchmark Study showed that 67% of consumers have contacted companies through their social media pages for customer service issues.
To be ahead of the pack, invest in social listening to improve your customer care. There are social monitoring tools available for all types of businesses to help you keep up with your audience and attend to issues in a timely manner.
2. Web errors
There are two things that can happen when a site visitor encounters an error: either they take the time to inform you or they move on to another site. In any case, web errors are bad for your business. To ensure that your website’s features are working properly, use software that crawls your site to detect common errors, or assign someone to monitor your website on a regular basis.
3. Not accounting for mobile
Statistics from Smart Insights show that mobile digital media time is now significantly higher at 51% compared to desktop. This implies that if you’re not able to reach your audience through mobile search or display, you’re not providing a satisfactory mobile experience. As you optimize your site for mobile, don’t just focus on the design. Make sure that your page load time is down to two seconds or less, and that your pages are easy to navigate.