Contrary to what others may think, social media is hard work. From responding to people talking about your brand and understanding how people view your company to maintaining an effective social media presence, it really does take a lot of time and effort. An infographic based on an eBook by HubSpot illustrates an easy strategy for you to monitor the social media information you need.
This team owns the brand's social media accounts and is in charge of the brand's overall image, as well as generating visits, leads, and customers on a daily basis.
According to research from Social Centered Selling and A Sales Guy, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues and social-savvy representatives beat their quotas 23% more often. Social selling is the process of researching and engaging with prospects and customers on social media networks.
Because it is the new phone for customer support, people who complain on Twitter expect a response within an hour. This is where your support team comes in.
With the growing expectation from consumers and employees alike that the leaders of companies - large and small - should embody the brands they represent, chief executives can strengthen their brands and build trust by being visible and accessible on social media.
Even if the second quarter GDP growth of 5.6 percent is slower than the same period last year, it’s higher than the growth posted in this year’s first quarter which is 5.0 percent. This second quarter growth is driven by the services sector.
*At constant 2000 prices.
Some say you should forget about advertising on social media because it is nothing more than opportunity after opportunity to promote your brand through well-crafted posts. However, new data shows that not only can targeted advertising extend your organic marketing campaign, it can also lead to 25% more conversions than organic social.
SocialMediaToday lets us take a look at the four common myths that surround social media advertising and, with the aid of data from AOL Platforms, attempts to debunk them:
Myth: Social media doesn’t work for brands.
Reality: The aggregate contribution of social media on a consumer’s path to purchase is subtle. It may not be the channel to acquire new customers or close sales, but it influences buying decisions.
Myth: There’s no point in paying for ads on social sites because brands can market themselves on them for free.
Reality: Organic social may be great for retention, but targeted advertising shifts the value of social from being strictly an influencer channel to one that efficiently acquires new customer leads to 25% more sales conversions.
Myth: Paid advertising has the same effect on every social site.
Reality: Promoted tweets lead to conversion rates three times higher than non-paid tweets, whereas organic posts on Pinterest generate more conversions.
Myth: All social advertising works the same way, regardless of industry and target audience.
Reality: When it comes to social media advertising’s impact on the path to purchase by product type, the right strategy depends on the vertical market of the brand. For example, paid social works great for professional services, while other product categories will have a hard time using social media to acquire customers.
Content marketing is not an easy task. It requires time, effort, and dedication. But if you’re under time pressure everyday and can’t seem to mark everything off your to-do list, how do you invest the time needed to do content marketing effectively?
Just because you don’t have the luxury of time or the budget to hire an expert doesn’t mean you won't be able to make an impact with content marketing. The most successful content marketers do a little bit each day, and it builds up over time.
HubSpot shares what you can do in a small amount of time - that is, 30 minutes in a day - to make a significant impact. It may not sound like a lot, but you’ll be surprised by what you can accomplish with the right priorities.
Write blog posts.
Spend a total of 10 minutes on this. It may not be enough to finish a whole blog post, but even dedicating small investments of time can produce consistent, powerful content marketing results. Test how long it takes for you to create a blog post, and work backwards to find how much time every day you should dedicate to writing.
Develop a process.
Professional marketers publish several articles a week. Without an organized process, one would expect that this would take up quite a bit of the marketer’s time. To produce quality content fast, you need to disconnect. That means closing all social media tabs and turning your phone on silent. Creating an outline will also help you tackle the post in sections. Focus on getting your thoughts onto the page, but don’t stop for editing. You can always come back and edit your work later.
Update social media.
Making an impact with content marketing includes setting up a strong social media presence. This means keeping your profiles updated with engaging posts on a daily basis. Updating should only take you five minutes.
Respond to your followers.
Take a few moments to engage with people who have responded, commented, or shared your posts. It shouldn’t take more than a few seconds to respond - sometimes, all it takes is a small acknowledgement. These short conversations go a long way in building solid relationships with your audience. Your acknowledgement will encourage them to keep engaging and sharing.
Write some engaging posts for the day.
After sending out your responses, write your own posts for the day. Then, use a social media scheduling tool to distribute them throughout the day, and across multiple social networks. Your ideal frequency for posts depends on your industry and audience. If you don't know where to start, try publishing one post on Facebook and five on Twitter.
Starting out gives you the advantage of pulling from your wealth of knowledge about your business and expertise on your industry for your posts. Spend a few months on this content strategy and you'll have a repository of branded content that you can use for creating effective posts.
Dive into research.
It only takes five minutes to do a small amount of study and research each day. Identify websites that craft data-driven content on a regular basis and subscribe to their blog through an RSS reader, to make it easier to digest and skim data each morning. By doing this, you'll stay ahead of your competitors, industry developments, and breaking research in your field. Another way to keep ahead of research is subscribing to relevant industry newsletters.
You need to get the word out about your content and start moving up in the industry. This happens partly through a strong media presence, but nothing is better than developing a one-on-one relationship with someone. To make the outreach process easier, build targeted Twitter lists to group Twitter users based on anything you choose and connect with those users on a regular basis, and reach out to bloggers - praise their work, and open the door to communication.
Business owners and operations executives are usually focused on the core processes. Some of them try to delegate certain tasks to either outsourcing providers or even freelance contractors. As technology continues to progress, sourcing hard-to-find talent and specialists for specific tasks is now easier and more convenient for business owners, and according to Entrepreneur.com, these are some of the tasks that entrepreneurs are better off outsourcing:
1.Finance and Accounting
Taxes are one of the things humans cannot avoid. Running a business is stressful enough and doing your own taxes just adds to the pressure of surviving the harsh competitive environment. By hiring a reliable accountant or finance liaison, you can have someone to work on your books and help you with complicated finance and accounting issues. For instance, a Certified Professional Accountant (CPA) will help you by pointing out parts of your business that are not practical or economical, and are not generating value to the company.
A large population of consumers today are seen glued to their gadgets and mobile devices, and with that is their consistent interaction with online content. Whether it’s for research, entertainment, or real-time updates, content is one of the most important factors in a person’s daily routine. Freelance writers are everywhere, but finding the cream of the crop that will help your business grow and influence consumers will push you to do more than just Google a name or find a profile in LinkedIn.
3.Web Development and Graphic Design
Graphic designers help companies become more recognizable and attractive to consumers. Web developers create platforms that make it easier for consumers to understand and navigate the ins and outs of a brand. It is up to the business owner how he/she will fuse the two to achieve the ultimate landing page and digital platform for the company.
Believe it or not, administrative/secretarial work can now be done remotely. Virtual assistants are now available and they are known to organize overflowing inboxes and are often assigned to answer calls and book meetings for high-profile executives.
Learning the latest trends in your industry can also pile on to your busy schedule. By having a dedicated web researcher, you will have all the latest in your industry locally and internationally. He/She can create benchmarks from data collected online, and present it to you in the most convenient way possible.
Entrepreneurs who are in the first few stages of starting their operations surely have a lot on their plate. The numerous things to do can be both overwhelming and time-consuming. Running the business is one thing, but what about back office and other administrative functions?
Many business owners take the outsourcing route to effectively manage their operations and at the same time, tick off the other tasks in the to-do list. It has become an ideal solution especially for entrepreneurs because it enables them to have more time on their hands for the core functions while back office work is being handled elsewhere. In other words, they can accomplish more by not doing everything themselves.
A post at Business2Community.com shares some basic outsourcing tips for entrepreneurs:
Identify the tasks that you can outsource.
While many outsource repetitive tasks such as blogging, data entry and encoding, and content moderation, some outsource tasks that require specific or even technical skills. These include web design and development as well as accounting.
Know which tasks need your time and attention.
Many see outsourcing as a cost-saving solution, which is true most of the time, but it is beyond cost reduction. It enables entrepreneurs to have more time for other more important things, though it is essential to figure out if the tasks being done are really worth the time and effort. With the available time resulting from outsourcing work, make sure that it is highly valued and spent on tasks heavily geared towards business growth and development.
Find the right service provider.
There are so many outsourcing vendors and aside from looking at the service offerings and price ranges, make sure to consider other factors such as the differences in time zones, language barriers, and lack of specific skill sets which may eventually pose some challenges. Do some research. Talk to other business owners who are already outsourcing. They surely have something to say that can help you decide which provider to choose.
Create a clear and concise plan.
Crystal-clear contracts are essential in an outsourcing agreement, covering the scope of work, duration, and outputs. Make sure that both sides know and understand their respective responsibilities. Steps to handle challenges should also be in place. Since some of the tasks are being done overseas, keep communication lines open and communicate on a regular basis. This ensures that both sides are always on the same page.
Let them do the job.
Outsourcing means other people will do some of the tasks that were used to be handled in-house. Relinquishing control may not be the easiest thing to do but entrepreneurs can still manage and make sure that tasks are done even though they are thousands of miles away from the outsourcing vendor.