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April 2014 | Outsourcing Blog | BPO Industry Updates and Articles

Reap Rewards from Content Marketing

by: Finella Kristle Panlilio

Tuesday, April 29, 2014 | Comments (0)

Category: Outsourcing Research / Trends

When was the last time a brand caught your attention with a catchy jingle or an ad with notable imagery? Can’t remember? Neither can we. Even Super Bowl ads, which were once revered, have lost their appeal.

As today’s technology drives traditional forms of advertising out of the picture, companies shift their focus to content marketing.

In content marketing, you create and distribute valuable, consistent, and relevant content to attract your target audience with the objective of producing profitable customer action. Be it in the form of a video, a blog, a tweet, an infographic, or an e-book, when done right, content engages a consumer on a deeper level than traditional advertising and rewards businesses with a customer’s brand loyalty.

Content marketing tips for customer loyalty

Most businesses still struggle to develop an effective content strategy. Here’s how you can use content marketing to keep customers coming back for more:

1. Study Your Audience.
Address the issues of your target audience. Publish content that piques their interest, and be consistent with it. This will encourage engagement and shares. How-To’s and list articles are shared three times more than other messages.

2. Push Content Where Your Audience Consumes It.
Find out where your audience hangs out and publish content on those platforms.

3. Practice Perseverance.
Persistence goes a long way. Overnight success stories and viral videos may be few, but consistently producing high-quality content pays off in the long run.


Source:
http://app.prsoftware.vocus.com/


5 Social Media Best Practices to Drive ROI

by: Finella Kristle Panlilio

Wednesday, April 23, 2014 | Comments (0)

Category: Outsourcing Research / Trends

ROI-boosting Tools in Social Media

Social media is a powerful tool to engage and converse with your audience. It also helps track and identify the content and messaging strategies that work for your business.
 
Tools with such capabilities can drive big results, but they can also cause big issues if you don’t understand the way they work. Here are five best practices to ensure the biggest bang for your social media buck:
 
Track the Tangible.
Connect your social media efforts to numbers that represent actual money: products sold, e-books downloaded, donations made. Analytics on the number of fans or followers of your brand are not tangible proof of ROI.
 
Mobile is Master.
That mobile commerce, or m-Commerce, accounted for almost 25% of all e-Commerce sales last year means your site needs to be mobile-friendly. Mobile design can no longer be an afterthought when there is too much money at stake.
 
Listen, Respond, Engage.
Being present in social media is not enough. You also have to apply social listening. With the help of marketing automation tools, there is an opportunity to actively listen, respond, and engage with the people who are talking about your brand, or topics related to your brand.
 
Seeing is Believing.
Did you know that people absorb visual information 500% faster than text? That’s why the recently released Twitter Cards exist. Visual components (e.g. image, infographic, video) in every post increase engagement.
 
Hashtags for Visibility.
Hashtags make it easy for people to find information about a specific topic or product. Use them on your social media posts to increase visibility.
 
Treat social media like the powerful marketing tool it is. Be consistent in creating compelling content and engaging with your customers and you’ll be rewarded with higher conversion rates, increased revenue, and ROI.
 
 
Source:
http://app.prsoftware.vocus.com/

According to research data from sourcing advisory firm Information Service Group (ISG), the outsourcing market of EMEA (Europe, the Middle East, and Africa) continues to withstand the various changes and forces that have come along its way.   

Global outsourcing market growth

During the first quarter of 2014, nearly 165 contracts were closed/renewed from the EMEA outsourcing market. This is 21 percent higher than last year’s first quarter, but only a percent more from the previous quarter. However, the market was estimated to be worth €2.4bn for this year’s first quarter, a 10 percent increase from the previous quarter, and 29 percent higher than the first quarter of 2013.
 
Meanwhile, growth in the global outsourcing market remains constant with €1.5bn in contracts being awarded in America. This shows that growth slowed down by 16 percent compared to 2013’s first quarter, but posted an increase of 32 percent in the fourth quarter of 2013.

ISG also pointed out that 76 percent of the total contract value posted for the first quarter is accounted for by new contracts. This is a 48 percent increase year-on-year, and is the highest value posted in four years.

In line with that, UK posted a total contract value (for the first quarter of 2014) of €1bn, which is 33 percent higher quarter-on-quarter and 66 percent higher year-on-year. The UK also posted 59 closed deals, the highest volume so far in the last three quarters.

David Howie, a partner at ISG, pointed out that UK is the frontrunner of Europe’s bullish outsourcing industry. He said Q12014 is a good period for the UK because it has outdone the average performance of the last eight quarters wherein the average total contract value per quarter is $800m.

Howie believes that UK and the US will continue to outdo outsourcing growth in Germany and the rest of Europe. He stated that there are similarities on how economies are run in the two countries.
 

Source:
http://www.zdnet.com/

According to research data from sourcing advisory firm Information Service Group (ISG), the outsourcing market of EMEA (Europe, the Middle East, and Africa) continues to withstand the various changes and forces that have come along its way.   

Global outsourcing market growth

During the first quarter of 2014, nearly 165 contracts were closed/renewed from the EMEA outsourcing market. This is 21 percent higher than last year’s first quarter, but only a percent more from the previous quarter. However, the market was estimated to be worth €2.4bn for this year’s first quarter, a 10 percent increase from the previous quarter, and 29 percent higher than the first quarter of 2013.
 
Meanwhile, growth in the global outsourcing market remains constant with €1.5bn in contracts being awarded in America. This shows that growth slowed down by 16 percent compared to 2013’s first quarter, but posted an increase of 32 percent in the fourth quarter of 2013.

ISG also pointed out that 76 percent of the total contract value posted for the first quarter is accounted for by new contracts. This is a 48 percent increase year-on-year, and is the highest value posted in four years.

In line with that, UK posted a total contract value (for the first quarter of 2014) of €1bn, which is 33 percent higher quarter-on-quarter and 66 percent higher year-on-year. The UK also posted 59 closed deals, the highest volume so far in the last three quarters.

David Howie, a partner at ISG, pointed out that UK is the frontrunner of Europe’s bullish outsourcing industry. He said Q12014 is a good period for the UK because it has outdone the average performance of the last eight quarters wherein the average total contract value per quarter is $800m.

Howie believes that UK and the US will continue to outdo outsourcing growth in Germany and the rest of Europe. He stated that there are similarities on how economies are run in the two countries.
 

Source:
http://www.zdnet.com/

Recruitment process outsourcing (RPO) has become one of the more active business tools being widely adopted. It was found that the key drivers of this model are: the strategy to expand operations, a growing number of decision makers are now accepting the model more, its flexibility, and to streamline operations.

Trends in the recruitment process outsourcing industry

A post at info.ISG-One.com shares the popular trends as stated by over a dozen RPO providers:

1) RPO providers are working hard to attract more talent.
Several strategies are now being implemented by RPOs that joined ISG’s forum. Some of them said they are now focusing on solutions on employment branding and employee value proposition. Others make use of their company’s popularity in terms of brand and culture in hopes of attracting talents that will fit a client-driven environment.

2. Globalization strategies are applied to enable growth.
RPO providers are also considering expanding operations by means of tapping new locations. This will enable them to reinforce geographic reach, presence, as well as capability. Others were seen applying globalization through the use of the internet. With that, globalization will be a strong focal point for 2014 and is a strategy that RPOs will strongly invest time and money on.

3. More recruitment outsourcing providers will be focusing on niche markets.
RPO providers are expected to be more industry-centric coming from a multi-industry model. This is to address the challenges of recruiting professional-level positions that are commonly hard to fill. It’s always a way for providers to showcase their success and potential in specific segments.

4. Process innovation.
Technology will also play a huge role amongst RPOs this year. Process automation and sourcing platforms such as social media, text campaigns, mobile applications, online processing, and interviews will be utilized to improve talent acquisition. Data collection will also be transformed by various technologies, making it easier for providers to collect and process information and align business results with goals.

5. Adoption of a multi-provider recruitment outsourcing setup.
Partnerships will be forged as blended RPO gains more traction. This is expected to help organizations to reinforce their talent pool and maximize the cost reduction capabilities of outsourcing. It also diversifies the strength of an enterprise while helping them maintain order in the process.


Dropping the term Outsourcing

A post at EnterpriseIrregulars.com sheds light into the game-changing move of global IT and consultancy leader Accenture. It was recently reported that the company has shun away from the term "outsourcing", and is now using a new strategy line "Strategy, Digital, Technology, Operations", instead of their decade-old line "Consulting, Technology, Outsourcing".

The decision to drop the term "outsourcing" is in line with the firm wanting to put emphasis on their services that go beyond business process outsourcing (BPO).

Through the eyes of the public, outsourcing is still an ambiguous subject that has created an unstable environment for consultants, providers, and global clients. Since outsourcing is still somehow associated to negative practices, teaching and instilling facts such as the many ways it can help improve and extend operational capability and productivity have become an endless battle.

Accenture, a key player in the outsourcing industry, is the last of the pioneers that worked with and used the term outsourcing. Now that it is starting to veer away from the brand/term, what is going to happen to the rest of the sector?

Renowned providers were seen replacing the term "outsourcing" with: "operations" for Accenture, "business process services" for Cognizant, while Dell, Capgemini, Infosys, Sutherland Global, and Wipro call it "BPO". Genpact uses "business process management", ADP uses "human resources BPO", EXL uses "business process solutions", while WNS refers to it as "business process management".

 All in all, what matters is how potential clients understand the delivery model and the benefits it brings to an enterprise. Accenture’s move of changing outsourcing maybe significant for rebranding and realigning strategy, but it will still depend on how it will be perceived by consumers.


Dropping the term Outsourcing

A post at EnterpriseIrregulars.com sheds light into the game-changing move of global IT and consultancy leader Accenture. It was recently reported that the company has shun away from the term "outsourcing", and is now using a new strategy line "Strategy, Digital, Technology, Operations", instead of their decade-old line "Consulting, Technology, Outsourcing".

The decision to drop the term "outsourcing" is in line with the firm wanting to put emphasis on their services that go beyond business process outsourcing (BPO).

Through the eyes of the public, outsourcing is still an ambiguous subject that has created an unstable environment for consultants, providers, and global clients. Since outsourcing is still somehow associated to negative practices, teaching and instilling facts such as the many ways it can help improve and extend operational capability and productivity have become an endless battle.

Accenture, a key player in the outsourcing industry, is the last of the pioneers that worked with and used the term outsourcing. Now that it is starting to veer away from the brand/term, what is going to happen to the rest of the sector?

Renowned providers were seen replacing the term "outsourcing" with: "operations" for Accenture, "business process services" for Cognizant, while Dell, Capgemini, Infosys, Sutherland Global, and Wipro call it "BPO". Genpact uses "business process management", ADP uses "human resources BPO", EXL uses "business process solutions", while WNS refers to it as "business process management".

 All in all, what matters is how potential clients understand the delivery model and the benefits it brings to an enterprise. Accenture’s move of changing outsourcing maybe significant for rebranding and realigning strategy, but it will still depend on how it will be perceived by consumers.


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