One good way of spreading awareness about a brand is through online marketing. Business owners as well as decision makers in advertising agencies are now going digital to better create brand awareness campaigns.
One crucial issue faced by these executives is the creation of content that will effectively influence their target audience. But finding an expert that can easily understand a company’s campaign and create captivating content is an arduous task. Sourcing the talent needed for content creation will take up valuable time and resources, which is why other business leaders choose to outsource content creation processes.
Business2Community.com shared several advantages of outsourcing content creation:
1) Significant cost savings
One of the main reasons businesses outsource is to save on operational and labor costs. By farming out this process to an offshore provider, you no longer have to arrange fixed and long-term benefits for additional staff, hiring more people for times when demand is doubled, and providing additional training for the current staff so they can address the project requirements better.
Business owners as well as marketing managers no longer have to worry about how they will produce the next batch of content such as blog posts, articles, newsletters, and other content materials.
2) Production of content is faster.
Service providers that solely focus on content creation usually deliver high-quality output at a fast rate. By using their services, business owners are able to minimize work backlog, especially during the busy season.
3) Tap professional content creators from all over the world.
In some countries, talent shortage is an issue that prevents firms from completing a project. Outsourcing gives them access to a larger and more diverse talent pool.
4) Outsourcing helps drive innovation.
Outsourcing will help business owners learn about new things because they will be able to interact with different service providers across the globe. With the new things that they’ve learned, they can create more materials and develop new strategies that are not yet used by their local competitors.
5) It can help businesses achieve their goals.
Most of the content writers today have additional skills that can drive success to a campaign. Some content creators have the skills that are not only specific to writing, but marketing as well.
6) It will help you align processes with global standards.
If content creation/marketing/creative direction is not the core of your business, then by outsourcing to skilled content creators, you will be assured that the content materials you’ll be using for your campaigns are aligned with global standards.
7) It will help you create effective content and marketing strategies.
Renowned service providers have enough experience to help you manage your marketing campaign. They’ve already failed and learned from their mistakes, which in general, helps them become better partners. They also have the right tools to help you collect and analyze data, which can then be used to create better campaigns.
8) Create new relationships with trusted partners.
Not only will business owners accomplish their content creation tasks but they will also gain a new partner in the industry. Basically, they’ll have someone to run to in case they come across projects that need content creation expertise.
9) Target your customers better.
These days, majority of content providers are well versed in social media, which is today’s fastest medium to disseminate marketing materials and reach potential customers. They can also assist you in creating social media campaigns and explain to you which social media avenue will work best for your brand.
10) It will enable you to use different types of content.
There are several types of content and each has its specific type of user. If you were to create several types of content in-house, it would require additional training and more people to do the job. By using the services of a content creation provider, you will no longer have to train additional staff, contact multiple providers, and spend more because most of these firms already have everything you need, a one-stop-shop for all your content marketing needs.
by: Sarah Joson
Tuesday, May 28, 2013 | Comments (0)
Category: Outsourcing News
In the past, sourcing strategies were mainly focused on cutting costs. But as economies worldwide continue to struggle and business environments remain uncertain, decision-makers in the field of manufacturing should re-evaluate their sourcing strategies to get appropriate and satisfactory results.
A post at info.ISG-One.com shares five ways manufacturing executives can re-assess their sourcing strategies.
1) Strongly consider the cloud technology. Cloud technology is still considered taboo in the manufacturing industry, but it is slowly gaining traction through bundled software-as-a-service (SaaS) offerings - used by both manufacturing service providers and clients.
2) Will managed services work for you? Manufacturing is still the leading market in the outsourcing sector. More and more manufacturing companies are seen making use of managed services to better control their outsourcing operations and minimize the usage of multiple service providers. The packages offered by managed providers can be customized according to the requirements of the client.
3) Do you need to change the ratio of your outsourced vs. insource operations? To achieve the correct balance between the skills needed and number of available candidates locally, companies can re-appoint which business unit will take on which role to get the best results.
4) Design a no-frills multi-sourcing strategy.You’ll never know when you’ll need a multi-sourcing strategy so it is advisable to create one just in case. It will enable you to access the best of the best providers. It will also prevent delays should business owners decide to make use of multiple providers, and it will streamline all processes while reducing risk.
5) Division of budget. More and more businesses are seen banking on innovation rather than the current operations. They do this to pave the way for growth across all departments. For instance, some businesses reposition funds from marketing operations and re-allocate them to upgrade IT-related processes such as a better inventory system to make the flow of production and delivery easier.
by: Sarah Joson
Wednesday, May 22, 2013 | Comments (0)
Category: Outsourcing News
Language barrier is still one of the challenges faced by CIOs who want to outsource IT processes either nearshore or offshore. However, there’s hope as the recent data collected by English language consultancy firm GlobalEnglish showed improved results.
An article posted at CIO.com explains the results of the Business English Index (BEI) research. It involved 212,883 non-native workers resulted to a global score of 4.75 this year on a scale of 1 to 10, which is 14 percent higher than 2012.
A score of 10 represents complex usage and application of the English language in business situations, while 1 indicates simpler responses and practice.
The global 2013 BEI rating of 4.75 shows that most professionals are able to understand discussions and presentations in English, but do not participate that much in more complex tasks.
According to the President of GlobalEnglish, Tom Kahl, the recent BEI results could mean that companies are employing people who have adequate English communication skills that are suitable for consultation and functional processes. It could either be an indication that candidates equipped with business English skills cost too much or are hard to source locally.
The Philippines took the top spot with a BEI score of 7.95. It is a world-renowned destination for voice-based processes, as well as business process outsourcing (BPO) capabilities. The second most proficient country in business English is South Africa with a score of 7.86.
As for the key segments, professional services and technology sectors scored 6.22 and 5.72 respectively.
The top 10 countries for English proficiency are: Philippines, South Africa, Norway, Netherlands, United Kingdom, Australia, Belgium, Finland, Sweden, and India.
Some non-English speaking countries were found to only have a handful of technology experts who are highly skilled in communicating in the English language and it was found that the educational system is not addressing the issue properly.
Kahl added that some companies have become more lenient in hiring English-proficient IT candidates just to fill positions.
Meanwhile, the "BRIC" nations showed dissimilar results. Brazil posted 3.27, Russia with 3.95, India scored the highest in the group with 6.32 and China was a little below US’s 5.23 with 5.03.
As for the nearshore destinations for US-based CIOs, Mexico scored 3.16 while Chile, Honduras and Columbia are still at the bottom five. In line with that, Kahl noted that firms in this particular region are doing the best they can to resolve issues related to the workforce’s Busiiness English skills.
GloablEnglish also discovered by analyzing 24,000 global knowledge workers from 90 countries that with the proper English skills, an average of two hours or more per week is saved which equates to a reasonable ROI of $750,000 per 1,000 employees.
Kahl reiterated that when CIOs are selecting their outsourcing provider, they should make sure that the other party is committed to English proficiency among its employees.
by: Sarah Joson
Monday, May 20, 2013 | Comments (0)
Category: Outsourcing News
Business process outsourcing (BPO) has become a conventional practice ever since the renowned economic downturn happened more than five years ago. It enables businesses to streamline processes, reduce costs of operations, and improve productivity.
However, buyers want more out of their outsourced IT operations. They know for a fact that outsourcing reduces costs, which is why now they want more value out of it. They also want to work with BPO service providers at a more personal level where they will grow together instead of being at the receiving end of the bargain.
Business2Community.com shares some of the key factors that clients want when searching for the right outsourcing partner:
More value for money
The BPOs that you would want on your side should stand out from the hundreds of providers that are aggressive with their marketing strategies. They do not brag about what they can do, instead they get credit through word of mouth. Moreover, they are praised for their ability to innovate and go beyond what is expected of them, which in the end becomes more advantageous for the business of a client.
It helps them become pioneers in the market.
The rapidly evolving industries result to tighter competition amongst businesses that are trying to remain relevant in their respective industries. If businesses want to achieve those things, their providers should be able to create strategies that will help them become the leaders in whichever segment they’re in for both their clients and competitors.
Consultation is now part of the package.
Buyers are looking for the experts in the field so they will be able to predict trends better, create a simpler process for their needs, and analyze data more accurately.
A provider that will stand by the entire process
A good outsourcing provider will walk you through the entire process and share all the information that you need. They are also willing to take the extra step in explaining the pricing and changes that may happen in the future, especially during the times when the business becomes exposed to problems.
High-ranking officials in the field of information technology (IT) usually deal with highly sensitive and complicated processes. What differentiates the work of IT leaders from the daily routine of IT specialists is the discipline that they have to impose during the crucial stages of making decisions.
A post at info.ISG-One.com lists down the usual undertakings of IT leaders and how these affect the success of IT operations:
1. Successful IT leaders look at the whole picture. IT leaders should be able to manage their teams properly by focusing on three key things: individual growth, team’s progress, and the movement of pending tasks. This means happy employees lead to proper teamwork and can result to achieving the entire team’s goals. IT executives can use metrics and data to create strategies that will work well across the board.
2. It is a lonely profession, but they deal with it. Like with any high-ranking position, being an IT leader can affect one’s social life since there are a lot of things that need their attention. They often work silently behind the scenes without anyone noticing that they were able to accomplish a task.
3. They incorporate IT goals to the overall business strategy effortlessly. Successful IT leaders are often seen creating strategies that can help each business unit of the company. They make sure that each department’s IT issues are addressed immediately.
4. Invest on your staff. The people will always be the backbone of businesses. Instead of increasing the budget for new offices or other things that you want but do not need, why not start with the development of your IT staff’s skills? Teaching and training someone are less expensive than trying to correct a problem caused by lack of knowledge.
5. They impose professionalism in business dealings. IT leaders believe that during business meetings and corporate events, their IT staff should be tactful, professional, and of course well-versed especially when talking about the company they are representing. This not only applies to those in the sales setting - even the people who work in the background should follow this protocol.
One of the most used marketing tools today is social media. It enables business owners to communicate with consumers at a more personal level. Some executives who are interested in creating social media campaigns usually assign the work to an existing employee who probably has no background in social media. So, on top of his/her daily tasks, he/she has to work on creating and monitoring campaigns.
Other managers hire additional employees, often increasing the overhead costs of the company, while some outsource social media marketing to service providers and outsourcing companies.
An article posted at Business2Community.com shares insights on social media outsourcing and highlights its advantages to help business owners understand how it will affect a company’s marketing campaign.
Outsourcing social media processes is a good solution for small and start-up companies that do not have enough money to create an end-to-end marketing campaign. Another scenario is when no one from the internal team can spare a few chunks of their time to handle the project - or nobody has the expertise to get the project going.
Service providers have the necessary people who can get the job done properly. They know how to create workable campaigns, apply the strategies, and collect and interpret data when necessary. A good provider will help a company grow and represent your brand seamlessly among the consumers and competitors.
However, outsourcing social media work doesn’t always result to successful branding and marketing. Since other people will be doing the work for you, chances are they only know the basic stuff about your company. They can only explain or translate your message to the point where your ideas are not properly communicated to your targeted consumers.
Whatever the executives choose for their marketing campaigns (outsource or not), they should always consider what consumers want and the current trends in the market.
Products and services that prevent security breaches are highly accessible nowadays that it would be imprudent for businesses to ignore the common practice of protecting their online data. However, with these rapid advancements, the strategies and tools of hackers have undergone some tweaks here and there as well, making it more complex for IT leaders and business owners to track and prevent data security attacks.
Memeburn.com shares five data security mistakes that can put the private and sensitive information of businesses at risk:
1. The use of generic passwords
As many of you may have noticed, password protocols have become more sophisticated these days. Users now have to create a password that uses a combination of characters, numbers, and letters. Web and software developers are working twice as hard to create products that are functional, innovative, and secure - only to be acquired by a business owner who disregards data security and uses generic passwords such as Password1.
2. Careless outsourcing practices
Businesses that deal with third party service providers should be extra careful in disseminating information or data with their chosen partners. Not all outsourcing providers are careful with their data security policies and protocol and if they are breached, your company’s data can be exposed to attacks, too.
3. Neglecting updates
System updates are there for a reason. It is used to reinforce your protection against viruses, as well as upgrade your system to match the current changes made by software developers. You wouldn’t want to encounter errors in the future just because you didn’t update your system, would you?
4. Even your mobile device can expose you to threats
Mobile malware was seen shooting up by 400 percent which is why businesses that have enetered the global arena should also be on the lookout for data security issues. Regularly monitor and test all digital properties through mobile devices and ensure that the system is attack-proof.
5. Being too complacent can risk your data
Any business owner should be vigilant about these types of attacks. Having the latest security features is not enough because you have to be a step ahead from these hackers. There’s no room for mistakes so analyze, implement, monitor, and modify regularly.