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10 Basic Elements of a Startup's Website

by: Finella Kristle Panlilio

Thursday, March 10, 2016 |

Businesses Should Avoid These Online Errors

A startup should bank on the opportunity to set itself apart from its competitors and at the same time promote its value and products or services to current and potential customers by publishing a website. However, it's easy to overlook the crucial components when you're focused on filling your homepage with attention-grabbing visuals and engagement-boosting user-friendly interface. Make sure you have these basic elements pinned down.

1. Usability
While it is important to spare no effort to make your homepage attractive, deciding how you want your potential customer to interact with your website should come first and therefore drive every decision.
- Derek Hunter, William Roam

2. A creative 404 page
Take advantage of the inevitable Error 404 to extend a great user experience while communicating your brand. Every touchpoint is an opportunity to display creativity while telling your story.
- Sharam Fouladgar-Mercer, AirPR

3. A strong call to action
When a visitor lands on your homepage, what do you want them to do? Do you want them to give you their email? Sign up for a free trial? A call to action is the reason why you have a website in the first place: to get leads, prospects, and customers. Make sure that when someone hits your homepage, there is no ambiguity about what they should do.
- Jeremy Brandt, WeBuyHouses.com

4. An about us/explainer video
Startup companies can quickly and clearly communicate their value proposition in the form of a homepage video, as majority of website visitors will view it before anything. According to studies, 80% of traffic will view a homepage video above the fold while conversion rates can increase by an average of 89%.
- Amy Balliett, Killer Infographics

5. Case studies
Case studies offer a more tangible and clear perspective of how your business works and how you have worked with others. Serious users are more likely to read your case studies to see how you helped customers with needs similar to theirs.
- Randy Rayess, VenturePact

6. Concise copy
Track where your visitors are coming from and write clear and concise copy that instantly informs them of your value. Great copy plays an important role in converting potential customers.
- Thomas Cullen, LaunchPad Lab

7. Simple, user-friendly navigation
There should be a balance when employing creativity and usability into your site. For a visitor to easily navigate through your site, make your navigation bars easy to find. Make sure your labels are in a language style your audience is familiar with.
- Robert De Los Santos, Sky High Party Rentals

8. Links to social pages
Don't forget to provide links to your social media pages on your homepage, right where it's visible. Avoid putting your social media links under the "Contact Us" page as it only adds more steps to the process.
- Miles Jennings, Recruiter.com

9. Page load time
According to research by KissMetrics, even a one-second delay in a page's loading time can reduce conversions by 7%. Not everyone is on high-speed LAN, so make your website clean and simple to avoid delays in page response.
- Vishal Shah, NoPaperForms

10. Validation and credibility
Startups need to let visitors know that they are a credible company. Include a "Press" or "As Seen In" bar on your homepage, listing press that your company has garnered. Not a lot screams credible better than a list of publications that have featured your company.
- Kelsey Meyer, Influence & Co.


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