Search Engine Optimization (SEO) is the term used for all efforts made towards making a website rank higher in popular directories and search engines like Google, Yahoo and MSN for certain search terms. For instance, if you have a website in which you sell travel insurance, you will try to rank as high as possible on the keyword 'travel insurance' in Google as this will guarantee that more people looking for travel insurance will visit your website. In general, SEO can be seen as the most cost-effective way of marketing your website and attracting customers.
There are a lot of techniques used in SEO. Some of them have to do with the way your website is structured and the pages you have on your website. Most of the work, however, goes into obtaining links to your website from other relevant websites. This is a very time-consuming process as you will have to research who your potential link partners are, contact them and try to get a link partnership going. Other techniques like link/name dropping, forum/blog posting and article syndication are equally time-consuming.
SEO companies will often charge quite a lot of money and in their terms, they will often just guarantee a few high positions on some keywords with little or no competition. SEO is a long process with top rankings for competitive keywords only obtainable after months and months of hard work. With external SEO agencies, you do not have any control over the techniques and methods they use. If those methods are 'black hat' and against the policies of the search engines, your site might even get banned. Instead of availing the services of an SEO firm, why not hire your own dedicated SEO Specialist at a fraction of the costs and with maximum control over all used methods? These are a few examples of tasks that an SEO Specialist or Online Marketer may perform:
Keyword Analysis
Analyzing your website and business, determining which keywords you should be targeting and keeping track of how your site score on these keywords in the major search engines.
Website Optimization
An SEO Specialist will be able to analyze your current website's structure and content and suggest changes to improve your search engine rankings.
Link Building
Link Building is an essential part of any SEO Strategy whereby you try to obtain as many relevant links to your site as possible using a variety of techniques.
Online Marketing / Search Engine Marketer
Online Marketers will know how to use Google Adwords and other online marketing tools to ensure your website is well marketed online. They might also be able to negotiate advertising deals with publishers.
Online businesses, and all other businesses for that matter, commonly deal with large quantities of data. Managing data is the job of Data Processors  .
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Indicative Pricing
The pricing of a SEO Specialist will depend on the salary expectations of the candidate you select as explained in our Pricing Structure . Below are some general pricing indications:
| Entry Level: |
$1000 |
per employee per month |
| Intermediate Level: |
$1300 |
per employee per month |
| Expert Level: |
$1800 |
per employee per month |
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Getting Started
If you are considering using MicroSourcing for your outsourcing needs then you can use the following links to learn more about our services and get started:
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Web Developers
Outsourcing Services
