Client Case Study: 24/7/365 Content Moderation

Client Description

Our client has requested us not to disclose the company name or provide details that may hint towards the company identity which is why we will refer to the client as Client X. Client X is a US-based mobile content and services provider with a number of large multinational content partners and clients. Client X designs and runs mobile sites on mobile networks in Europe, Australia and New Zealand. One of their latest projects is a mobile social networking site whereby mobile phone users can meet in mobile chat rooms and exchange pictures, audio clips and video clips.

Services we provide to the Client

In November 2006, we were contacted by the general manager of Client X to see if we could provide 24/7/365 content vetting services for their mobile social networking site. The mobile operator offering the site has very strict guidelines as to the content that is allowed to be exchanged between their mobile phone users. These guidelines force Client X to manually screen every single chat message, guest-book entry, picture, audio clip and video clip before it is sent to the recipient. This content vetting has to occur realtime and 24/7/365. After all, this mobile phone service is useless if a picture sent by user A is received the day after by user B. Customer satisfaction can only be guaranteed if content sent is received within seconds or minutes at most.

The initial discussions were very effective and we decided to move ahead within a week after first contact. Within two weeks, we had drafted and signed our agreement, set up a glass enclosed partition within our office with a dedicated IP Camera and we had hired the initial team of six full-time Content Moderators working in shifts to provide full 24/7/365 coverage. All in all, they were up and running within three weeks after first contact.

At time of writing, Client X has expanded their offshore team at MicroSourcing to 16 fulltime employees. Besides content vetting, these offshore team members now also provide design and development work and we are on the verge of providing them with an online marketing team. Client X has made MicroSourcing a big part of their business after seeing the results we can provide.

MicroSourcing's Added Value

We are capable of providing Client X with the 24/7/365 content vetting that they need for the successful operation of their mobile service. Furthermore, we are capable of delivering these services at a fraction of the costs they would have incurred using domestic employees or third party content vetting services. Using MicroSourcing has dramatically increased the profitability of their mobile service. Client X is currently rapidly expanding its offshore team to include other tasks like design, development and marketing.

To us, Client X shows the speed with which we can go from first contact to providing a fully functional offshore operation. The extremely low price that Client X has to pay to assure 24/7/365 coverage furthermore demonstrates the true power of Staff Leasing . The costs of using a domestic team or third party content moderation services would have been a lot higher than the fixed costs per month per fulltime employee that Client X pays to MicroSourcing. The fact that Client X is now rapidly outsourcing other core tasks to MicroSourcing proves to us once again that clients will always expand their offshore team once the benefits become apparent.