The Challenges in the Philippine Animation Industry
by: Sarah Joson
Wednesday, October 24, 2012
Category: Outsourcing News
The article highlights a report from MarketsandMarkets, an international research firm. The report predicts that the global animation and gaming market will accrue a compound annual growth rate (CAGR) of 12.94 percent from 2010 to 2016, which translates to $242.93 billion.
According to the Business Processing Association of the Philippines (BPAP), animation is one of the emerging markets that the Philippine information technology-business process outsourcing (IT-BPO) industry should look into, apart from the more popular call center industry. Revenues amounting to $142 million were posted by the local animation sector during 2011, according to the Department of Trade and Industry (DTI).
In retrospect, animation in the Philippines began in the 1980s and proliferated as foreign organizations based in Canada, Australia, and the US started hiring Filipino artists who eventually became animators. This resulted to a talent shortage in the country, one of the key challenges that local organizations are currently trying to solve. Also, the Philippines lacks the necessary technology to progress in the field, unlike its Asian counterparts such as Thailand, China, Singapore, and Malaysia.
Additional Programs to Reinforce Talent Supply
The Animation Council of the Philippines, Inc. (ACPI) and BPAP are forming partnerships with several government bodies and educational organizations to improve the talent supply. Fifty multinational companies are affiliates of ACPI, with nearly 10,000 employees who work as Flash animators and web designers, graphic and art designers, mobile application creators, full 3D and 2D animators, etc.
The Technical Education and Skills Development Authority (TESDA) and ACPI designed a curriculum for the TESDA’s Training for Work Program which provides 2D and 3D animation courses for trainers.
Another program was launched in 2007. Animahinasyon is a festival that showcases original animation creations from students and professionals. Dimaranan said the entries with original content are promoted in other countries and she hopes that these will soon be shown on TV.
The Industry Needs Support
It is obvious that budget is an issue for the sector to grow. For instance, Dimaranan said the funding they get from different organizations, such as the P3 million from the National Commission for Culture and the Arts and the Film Development Council of the Philippines, can only create a trailer and not an entire film. She is hopeful that other firms and agencies will provide funds to complete an animated film.
Dimaranan noted that organizations perceive animated content creation as too risky and would cost a lot of money. But if done properly, it could be dubbed in different languages and marketed to foreign companies.
Dimaranan is hopeful for the Philippine animation industry and is confident that one day, the country will be a renowned destination for animation.