by: Cary Weltken
Tuesday, March 15, 2016 | Comments (0)
Category: Company News
Processing medical claims involves following a very strict workflow process to ensure that a claim is entered into the system properly and the payer has all the required information to pay the claim. But the process doesn’t stop once the claim is entered. There are still payment follow-up, denials management, and possibly collections that have to be addressed.
Because your company already has the claims processes in place, it gives you the ability to partner with MicroSourcing to create a remote claims processing team in the Philippines.
MicroSourcing works with several well-known healthcare companies and we have enabled them to establish their own claims processing operations in the Philippines through our unique Managed Operations delivery model. MicroSourcing provides all the assets, resources, and operations support functions in our facilities in the Philippines.
Clients deploy their processes, tools, and quality standards, and retain operational control and can fully customize how operations are established and managed on a daily basis. By exactly replicating your current medical claims processes, your team in the Philippines can meet the same production and quality standards of your existing team. We can ensure 100% HIPAA compliance.
Your MicroSourcing operation will allow you to significantly reduce your claims transaction costs by as much as 70%.
Medical Claims Processing - Revenue Cycle Management
MicroSourcing’s customers leverage their teams to provide end-to-end medical claims processing as part of their revenue cycle management services. MicroSourcing understands that different skills and experience are required for the different stages of the claims processing and we recruit college educated resources with the skills and experience you specify.
MicroSourcing's Managed Operations - How it Works
Contact us and explore your opportunities with MicroSourcing. I can also be reached at our San Francisco office at 707-773-3325.
Your Processes + Our Resources = Outsourcing Success
by: Finella Kristle Panlilio
Monday, April 25, 2016 | Comments (0)
Category: Outsourcing Research / Trends
There are many ways to boost your rank in search results and one of them is through social activities.
1. Get good rankings on search engine results pages (SERPs).
A search engine results page, or SERP, is displayed whenever you search a phrase or keyword. Claiming your business name on popular social media platforms increases your likelihood of “owning” the first page of results when people look for something that's associated to your business.
Services like KnowEm let you check your business name's availability across top social media networks. This is the easiest and quickest way to secure your business on numerous platforms.
As soon as you’ve claimed your social media profiles, enter your business details, logo, photos, and links to your website or blog. These links don’t actually pass authority on to your website, but including them in your social media profiles can help make your website’s backlink profile look more credible.
2. Create and upload videos that will make you stand out.
In a SERP occupied by text, results that contain a video stand out. Even if they rank lower on the page, they’re still likely to get more clicks. Take advantage by creating high-quality, entertaining YouTube videos that are informative and relevant to your target audience.
3. Encourage influencers to support quality backlinks.
To get your website or blog to appear in search results for non-branded terms like the service or product you offer, the most important metric to track is external links to your site. Backlinko’s analysis of one million search results shows a notable relationship between organic search ranking and the number of quality external backlinks.
Use social media shares to reach a larger audience, as this will also possibly increase the number of shares and clicks your content receives. In short, you'll get more backlinks with more shares, and this leads to better rankings.
Here are several points to remember for more visibility and shares:
Depending on your marketing budget, you can take this a step further by investing in paid campaigns to promote your content to journalists, industry publications or other influencers to generate quality backlinks. Paid advertising is particularly useful on Twitter, where many journalists and influencers hang out to find trending topics to cover. But depending on the type of your business and target influencers, this strategy can also be applied to Facebook and LinkedIn.
Most professional services firms get leads and new business from referrals. In fact, in a study conducted by Hinge Marketing, generating referrals ranked highest in terms of current marketing priorities. However, many struggle with generating referrals consistently.
In a blog post on Social Media Today, Hinge Marketing shares its favorite research-backed tips to ensure your business keeps the referrals coming.
1. Stop asking for referrals.
Asking clients and fellow professionals for referrals doesn’t always work, simply because it doesn’t necessarily benefit both parties. Making a referral constitutes a risk in the referrer’s reputation. Furthermore, asking for referrals from clients causes them to view you as a “salesperson” rather than a trusted service provider dedicated to their interest.
So how else can you generate a steady stream of sales referrals if you can’t ask? The good news is that more than 80% of firms actually get referrals from people they’ve not worked with or even met.
2. Share your expertise at industry events.
Speaking engagements are a top source of referrals. Not only does it boost your visibility as an expert, some attendees may even approach you directly and make a referral themselves based on what they’ve learned from you.
3. Write educational articles and blog posts.
Educating in the form of articles and blog posts targeting your prospective clients is another way to get non-clients to make referrals. It is also important to release articles in publications read by your target audience and their influencers for maximum effect.
4. Give more referrals to receive more referrals.
People often make a referral to a firm that sent a referral their way. But before investing your time, resources, or reputation, make sure that you are in a position to give a lot of referrals to someone who can make the appropriate referrals to you.
5. Deepen social relationships with selected referral sources.
Clients or fellow professionals familiar with your expertise are the ones more likely to be your sources for referrals. So, start building relationships with those individuals who both know your expertise and are in a position to make referrals to you.
6. Conduct an industry-leading research study.
Make people see you as a thought leader. This can be done by conducting research studies that address pressing industry issues. Well-publicized researches can also attract new referrals.
7. Promote the successes of clients.
Showcasing the clients you serve and the results that you produce, while being mindful of disclosure limitations, is one of the best ways to make your expertise known. You can avoid such limitations by inviting your client to speak at a conference where your partnership is described by the client. Such events are a win-win situation for you and your client - while they gain exposure, you gain credibility and referrals. Promoting the successes of your high-profile clients in an article or a case study or nominating them for a prestigious award may lead to potential clients asking your client about you, and eventually turn into referrals.
8. Avoid untargeted networking.
To avoid wasting time and resources on a networking event, make sure it's attended by your target audience, especially if you're one of the guest speakers. Remember tip #2?
9. Be clear about how you can help potential clients.
Once you get a referral, immediately start a conversation with them. In all your communication channels, it's important to let your prospective client know from the get-go what your company is all about and what you can do for them. For professional services, the first stop is usually the website. So make sure the language you're using on your site is what your target audience is used to and would easily understand.
10. Educate rather than sell.
The last thing clients want to hear is your sales pitch. They want information. Invest time and resources in creating quality educational content for articles, webinars or white papers. Not only does it help you generate new referrals, it also prevents prospects from ruling you out and tips the balance in your favor.
A startup should bank on the opportunity to set itself apart from its competitors and at the same time promote its value and products or services to current and potential customers by publishing a website. However, it’s easy to overlook the crucial components when you’re focused on filling your homepage with attention-grabbing visuals and engagement-boosting user-friendly interface. Make sure you have these basic elements pinned down.
While it is important to spare no effort to make your homepage attractive, deciding how you want your potential customer to interact with your website should come first and therefore drive every decision.
- Derek Hunter, William Roam
2. A creative 404 page
Take advantage of the inevitable Error 404 to extend a great user experience while communicating your brand. Every touchpoint is an opportunity to display creativity while telling your story.
- Sharam Fouladgar-Mercer, AirPR
3. A strong call to action
When a visitor lands on your homepage, what do you want them to do? Do you want them to give you their email? Sign up for a free trial? A call to action is the reason why you have a website in the first place: to get leads, prospects, and customers. Make sure that when someone hits your homepage, there is no ambiguity about what they should do.
- Jeremy Brandt, WeBuyHouses.com
4. An about us/explainer video
Startup companies can quickly and clearly communicate their value proposition in the form of a homepage video, as majority of website visitors will view it before anything. According to studies, 80% of traffic will view a homepage video above the fold while conversion rates can increase by an average of 89%.
- Amy Balliett, Killer Infographics
5. Case studies
Case studies offer a more tangible and clear perspective of how your business works and how you have worked with others. Serious users are more likely to read your case studies to see how you helped customers with needs similar to theirs.
- Randy Rayess, VenturePact
6. Concise copy
Track where your visitors are coming from and write clear and concise copy that instantly informs them of your value. Great copy plays an important role in converting potential customers.
- Thomas Cullen, LaunchPad Lab
7. Simple, user-friendly navigation
There should be a balance when employing creativity and usability into your site. For a visitor to easily navigate through your site, make your navigation bars easy to find. Make sure your labels are in a language style your audience is familiar with.
- Robert De Los Santos, Sky High Party Rentals
8. Links to social pages
Don’t forget to provide links to your social media pages on your homepage, right where it’s visible. Avoid putting your social media links under the "Contact Us" page as it only adds more steps to the process.
- Miles Jennings, Recruiter.com
9. Page load time
According to research by KissMetrics, even a one-second delay in a page’s loading time can reduce conversions by 7%. Not everyone is on high-speed LAN, so make your website clean and simple to avoid delays in page response.
- Vishal Shah, NoPaperForms
10. Validation and credibility
Startups need to let visitors know that they are a credible company. Include a "Press" or "As Seen In" bar on your homepage, listing press that your company has garnered. Not a lot screams credible better than a list of publications that have featured your company.
- Kelsey Meyer, Influence & Co.
by: Finella Kristle Panlilio
Wednesday, February 17, 2016 | Comments (0)
Category: Outsourcing Research / Trends
There’s just no stopping the growth of mobile. The number of people in the world using smartphones is projected to reach two billion within the next year, from the already existing 1.91 billion users. Statistics alone show that consumers are increasingly turning to mobile devices for searches and shopping. Such is the rapid growth of mobile that it has never been more important for business organizations and brands to ensure that they’re keeping their mobile marketing customers engaged.
From a marketing point of view, customer engagement involves establishing valuable customer relationships and strengthening relationships with current customers. As customers spend more time with a brand, a stronger connection is established, which then paves the way for sales and customer loyalty.
Consumers have evolved in recent years, now choosing to interact with brands in their own terms. They decide when and where they want to interact with a brand. This presents the perfect opportunity for brands to get to know their customers. To stay competitive in mobile marketing and to capitalize on available opportunities, Social Media Today lists three innovative techniques brands must focus on:
1. Leveraging interactive ads
Video may be big in mobile marketing (it accounts for approximately 55% of all mobile data usage), but it’s no longer enough. Stand out from the crowd by using interactive ads, which is the latest growing trend for user acquisition. Interactive ads require the user to take some type of action, giving brands far more meaningful feedback compared to ads that users view passively.
2. Providing geo-based promotions
Albeit not new in advertising, near field communication (NFC) is now getting a lot of attention when it comes to connecting with consumers while they are in retail stores. In marketing, timing is essential. Beacon emitters and GPS tracking enable brands to take advantage of geo-targeted marketing to target customers when they’re most likely to make a purchase. The ability to identify a customer’s location and then use that knowledge to deliver contextualized and relevant ads in real time gives marketers the opportunity to provide revolutionary personalization to their mobile promotions.
3. Tapping into the wearables market
The wearables market continues to grow, with 9% of Internet users now using their smartwatches for web search. The result is a rapidly shrinking screen space, consequently making brands think more strategically about their marketing techniques.
With the above advances and Google’s recent mobile-friendly update in mind, brands should form more creative and innovative ways to reach their target market and keep customers engaged.
In recent years, companies of all sizes from different industries opt to outsource a project or even an entire operation not only to save on operational costs but also to grow their business in a smarter way and increase global reach.
Outsourcing has become an important tool for many businesses, but it comes with several challenges. CIOs need to consider these steps to avoid roadblocks that might result to failure of outsourced projects:
Know your role in the process. CIOs need to be clear about their own roles in the outsourcing project and understand the impact of the outsourced project to the business. Whether it is web redesign or mobile app development, its implications must be understood by the CIO and discussed with the CEO and other teams involved.
Look at the big picture. For a project to be successful, it is not enough that it gets finished. What matters more is how it integrates with all the other tools and processes of the company. According to Arun K. Sharma, CIO of Weitz and Luxenburg, CIOs need to understand how the outsourced project affects all other services being offered by the business. This is an important step, as a finished project that cannot be integrated with the company's tools and services will just be an isolated product, which leads to a failed project.
Plan. Tom Amrhein, CIO at Integrated-DM, said proper project planning entails understanding your customers. While it is not possible to plan out every detail of the project, the planning phase enables you to know the tasks, standards, preferences, as well as milestones. Documentation, styling, architecture, and mode of communicated must be predefined as well.
Include your trusted outsourced partner in the planning phase. According to Rob Lloyd, CIO at City of Avondale, CIOs can make use of the experience of the outsourced partner when planning out the details of the project. It is likewise important to make sure that targeted outcomes from the project are clear.
Communicate regularly. Do not make the mistake of excluding details that may seem obvious. Explain things in detail, especially if it's the company's first time to work with an outsourced partner. CIOs should make sure that the process and impact of the project are clear with the teams involved. Communicate on a regular basis, discuss reports, and cross check to ensure that you do not miss out on anything important.
Many CIOs face these five areas and other challenges along the way. Plan, keep your goals aligned with the outsourced partner, and communicate effectively to avoid issues that make outsourced projects fail.
We’ve said it before, and we’ll say it again: without a solid marketing strategy, your business can’t gain traction. This is crucial for businesses, especially at this time when virtually anything and everything is accessible over the Internet. Consumers generally run quick online searches for information on products and services, so if you want to reach as many potential customers as possible, build that digital marketing plan and build it quick.
With ever-changing trends and updates to keep up with, startups may find it difficult to determine which marketing techniques would work for the business. Apart from research and experimentation, serial entrepreneur and investor Phil Laboon offers three digital marketing strategies for marketing your new business.
1. Embrace the concept of social media.
Social media is a good place to start if you want to be successful online. Most consumers choose products and services as a direct result of discovering them on social media.
To find conversations related to your industry, simply log on to a site and enter keywords or phrases relevant to your field. You can establish your credibility by actively engaging with users in such discussions and offering valuable insights.
Visual content is one of the top trends in social media marketing. Capitalize on this by posting eye-catching images, infographics, or short, informative videos on your business’ social media pages.
2. Make sure your website is user-friendly.
Optimize your website to meet the needs of users. If they can’t navigate your site easily, they’re not going to stay for long, and they most likely won’t be visiting again. It would be best to consult a web developer to help showcase your startup and make your website as easy to read and navigate as possible.
Ensure that your website is optimized for mobile devices as well. This SEO trend surfaced after Google’s algorithm update that places mobile-friendly websites higher in search rankings. Visit Google’s Mobile-Friendly Test tool to know if your website has a mobile-friendly design.
Should you redesign your website? To get a better picture of what does and doesn’t work with your customers, offer free or discounted products or services in exchange for user feedback.
3. Use email as another way to reach your target audience.
Using email to reach your prospective clients is still a viable marketing strategy, but know that email marketing practices have changed in recent years. Monthly or weekly newsletters may not be enough to hold the attention of your target audience. Give the consumers you wish to attract what they are looking for, something they can actually use, such as offers and valuable insights.
In a constantly competitive marketplace, creating a startup may present different kinds of challenges. Pay attention to and take advantage of the latest digital marketing and SEO trends to get noticed by potential customers.