by: Cary Weltken
Tuesday, March 15, 2016 | Comments (0)
Category: Company News
Processing medical claims involves following a very strict workflow process to ensure that a claim is entered into the system properly and the payer has all the required information to pay the claim. But the process doesn’t stop once the claim is entered. There are still payment follow-up, denials management, and possibly collections that have to be addressed.
Because your company already has the claims processes in place, it gives you the ability to partner with MicroSourcing to create a remote claims processing team in the Philippines.
MicroSourcing works with several well-known healthcare companies and we have enabled them to establish their own claims processing operations in the Philippines through our unique Managed Operations delivery model. MicroSourcing provides all the assets, resources, and operations support functions in our facilities in the Philippines.
Clients deploy their processes, tools, and quality standards, and retain operational control and can fully customize how operations are established and managed on a daily basis. By exactly replicating your current medical claims processes, your team in the Philippines can meet the same production and quality standards of your existing team. We can ensure 100% HIPAA compliance.
Your MicroSourcing operation will allow you to significantly reduce your claims transaction costs by as much as 70%.
Medical Claims Processing - Revenue Cycle Management
MicroSourcing’s customers leverage their teams to provide end-to-end medical claims processing as part of their revenue cycle management services. MicroSourcing understands that different skills and experience are required for the different stages of the claims processing and we recruit college educated resources with the skills and experience you specify.
MicroSourcing's Managed Operations - How it Works
Contact us and explore your opportunities with MicroSourcing. I can also be reached at our San Francisco office at 707-773-3325.
Your Processes + Our Resources = Outsourcing Success
Boosting your brand’s social media presence also means knowing the right approach. Missed opportunities are often the result of having a set of uninterested followers because of a wrong social media approach. This can leave an overall negative impact on your profit potential.
Entrepreneur lists seven strategies that can help your brand win on social media:
1. Deliver value - not just advertisements.
Initially, your audience connects with your brand on social media because they are interested in your products or services. Most people also follow brands to stay updated on events or future sales and promos. However, posting only predictable advertisements pushes away followers. To keep them interested and engaged, mix up your feed with promotional offers and posts showcasing your company culture.
2. Leverage the reach of social media influencers.
These days, connecting with influencers is considered crucial to promoting your brand. It depends on your budget, of course, but almost every brand can use influencers to their advantage.
Identify the social networks frequented by your target audience, and then look for potential influencers - preferably those with verified profiles and whose personality matches your brand. Most influencers include their contact information in their bios, so it should be easy for you to reach out to them.
3. Think beyond organic reach.
With the algorithm changes in Facebook came the downfall of organic reach, and it is now happening in Instagram, too. So if winning on social media is one of your priorities, then you have to be willing to pay for advertising on platforms like Facebook, Instagram, or LinkedIn - depending on where your target audience is. Paid ads give you an opportunity to generate traffic, and today’s advanced targeting options make it easier to generate leads and sales.
4. Post consistently without overwhelming your audience.
Because brands can schedule posts using automation tools, some end up overdoing it and getting unfollowed. To avoid flooding your followers’ feeds, limit your posts to once every few hours. This way, you’re consistent in the minds of your followers but not overwhelming them with promotional posts.
5. Address issues and/or complaints immediately.
Instead of dialing a number and waiting on hold, customers today would rather send a tweet or send a message on Facebook to call the attention of a company. Now that social media platforms have also turned into customer service channels, it’s important that you learn to respond to all types of feedback, and in a timely manner. Teach your representatives how to properly handle complaints instead of deleting or ignoring them, because doing so will only aggravate customers.
6. Understand your analytics.
Social analytics are important to determine whether your campaign is working and to identify patterns that could be useful for your next campaign. Free tools like Facebook Page Insights and Twitter Analytics show you what you need to know about your audience demographics and behaviors, audience engagement, and which posts drive the most clicks back to your website.
7. Don’t be a “Jack of all trades, master of none”.
Where you build a strong social media presence depends largely on where your target audience is most active. Just imagine trying to maintain an effective presence on every social media platform available. Knowing where your target audience is keeps you from wasting your time and effort.
Running a business comes with many challenges like dealing with the competition and ever-changing marketplaces, but simple errors concerning your online presence shouldn’t cause a hiccup in your operations and brand image.
Make sure you aren’t guilty of these online errors. Social Media Today shares how to fix them, just in case.
1. Not having social customer service
These days, instead of phoning in a complaint or filling out a web form, companies receive both positive and negative feedback via social media. One customer’s rant can reach far beyond their Facebook friends to influencers and their followers, and that is worrying for your brand. JD Power’s Social Media Benchmark Study showed that 67% of consumers have contacted companies through their social media pages for customer service issues.
To be ahead of the pack, invest in social listening to improve your customer care. There are social monitoring tools available for all types of businesses to help you keep up with your audience and attend to issues in a timely manner.
2. Web errors
There are two things that can happen when a site visitor encounters an error: either they take the time to inform you or they move on to another site. In any case, web errors are bad for your business. To ensure that your website’s features are working properly, use software that crawls your site to detect common errors, or assign someone to monitor your website on a regular basis.
3. Not accounting for mobile
Statistics from Smart Insights show that mobile digital media time is now significantly higher at 51% compared to desktop. This implies that if you’re not able to reach your audience through mobile search or display, you’re not providing a satisfactory mobile experience. As you optimize your site for mobile, don’t just focus on the design. Make sure that your page load time is down to two seconds or less, and that your pages are easy to navigate.
by: Finella Kristle Panlilio
Monday, April 25, 2016 | Comments (0)
Category: Outsourcing Research / Trends
There are many ways to boost your rank in search results and one of them is through social activities.
1. Get good rankings on search engine results pages (SERPs).
A search engine results page, or SERP, is displayed whenever you search a phrase or keyword. Claiming your business name on popular social media platforms increases your likelihood of “owning” the first page of results when people look for something that's associated to your business.
Services like KnowEm let you check your business name's availability across top social media networks. This is the easiest and quickest way to secure your business on numerous platforms.
As soon as you’ve claimed your social media profiles, enter your business details, logo, photos, and links to your website or blog. These links don’t actually pass authority on to your website, but including them in your social media profiles can help make your website’s backlink profile look more credible.
2. Create and upload videos that will make you stand out.
In a SERP occupied by text, results that contain a video stand out. Even if they rank lower on the page, they’re still likely to get more clicks. Take advantage by creating high-quality, entertaining YouTube videos that are informative and relevant to your target audience.
3. Encourage influencers to support quality backlinks.
To get your website or blog to appear in search results for non-branded terms like the service or product you offer, the most important metric to track is external links to your site. Backlinko’s analysis of one million search results shows a notable relationship between organic search ranking and the number of quality external backlinks.
Use social media shares to reach a larger audience, as this will also possibly increase the number of shares and clicks your content receives. In short, you'll get more backlinks with more shares, and this leads to better rankings.
Here are several points to remember for more visibility and shares:
Depending on your marketing budget, you can take this a step further by investing in paid campaigns to promote your content to journalists, industry publications or other influencers to generate quality backlinks. Paid advertising is particularly useful on Twitter, where many journalists and influencers hang out to find trending topics to cover. But depending on the type of your business and target influencers, this strategy can also be applied to Facebook and LinkedIn.
Most professional services firms get leads and new business from referrals. In fact, in a study conducted by Hinge Marketing, generating referrals ranked highest in terms of current marketing priorities. However, many struggle with generating referrals consistently.
In a blog post on Social Media Today, Hinge Marketing shares its favorite research-backed tips to ensure your business keeps the referrals coming.
1. Stop asking for referrals.
Asking clients and fellow professionals for referrals doesn’t always work, simply because it doesn’t necessarily benefit both parties. Making a referral constitutes a risk in the referrer’s reputation. Furthermore, asking for referrals from clients causes them to view you as a “salesperson” rather than a trusted service provider dedicated to their interest.
So how else can you generate a steady stream of sales referrals if you can’t ask? The good news is that more than 80% of firms actually get referrals from people they’ve not worked with or even met.
2. Share your expertise at industry events.
Speaking engagements are a top source of referrals. Not only does it boost your visibility as an expert, some attendees may even approach you directly and make a referral themselves based on what they’ve learned from you.
3. Write educational articles and blog posts.
Educating in the form of articles and blog posts targeting your prospective clients is another way to get non-clients to make referrals. It is also important to release articles in publications read by your target audience and their influencers for maximum effect.
4. Give more referrals to receive more referrals.
People often make a referral to a firm that sent a referral their way. But before investing your time, resources, or reputation, make sure that you are in a position to give a lot of referrals to someone who can make the appropriate referrals to you.
5. Deepen social relationships with selected referral sources.
Clients or fellow professionals familiar with your expertise are the ones more likely to be your sources for referrals. So, start building relationships with those individuals who both know your expertise and are in a position to make referrals to you.
6. Conduct an industry-leading research study.
Make people see you as a thought leader. This can be done by conducting research studies that address pressing industry issues. Well-publicized researches can also attract new referrals.
7. Promote the successes of clients.
Showcasing the clients you serve and the results that you produce, while being mindful of disclosure limitations, is one of the best ways to make your expertise known. You can avoid such limitations by inviting your client to speak at a conference where your partnership is described by the client. Such events are a win-win situation for you and your client - while they gain exposure, you gain credibility and referrals. Promoting the successes of your high-profile clients in an article or a case study or nominating them for a prestigious award may lead to potential clients asking your client about you, and eventually turn into referrals.
8. Avoid untargeted networking.
To avoid wasting time and resources on a networking event, make sure it's attended by your target audience, especially if you're one of the guest speakers. Remember tip #2?
9. Be clear about how you can help potential clients.
Once you get a referral, immediately start a conversation with them. In all your communication channels, it's important to let your prospective client know from the get-go what your company is all about and what you can do for them. For professional services, the first stop is usually the website. So make sure the language you're using on your site is what your target audience is used to and would easily understand.
10. Educate rather than sell.
The last thing clients want to hear is your sales pitch. They want information. Invest time and resources in creating quality educational content for articles, webinars or white papers. Not only does it help you generate new referrals, it also prevents prospects from ruling you out and tips the balance in your favor.
A startup should bank on the opportunity to set itself apart from its competitors and at the same time promote its value and products or services to current and potential customers by publishing a website. However, it’s easy to overlook the crucial components when you’re focused on filling your homepage with attention-grabbing visuals and engagement-boosting user-friendly interface. Make sure you have these basic elements pinned down.
While it is important to spare no effort to make your homepage attractive, deciding how you want your potential customer to interact with your website should come first and therefore drive every decision.
- Derek Hunter, William Roam
2. A creative 404 page
Take advantage of the inevitable Error 404 to extend a great user experience while communicating your brand. Every touchpoint is an opportunity to display creativity while telling your story.
- Sharam Fouladgar-Mercer, AirPR
3. A strong call to action
When a visitor lands on your homepage, what do you want them to do? Do you want them to give you their email? Sign up for a free trial? A call to action is the reason why you have a website in the first place: to get leads, prospects, and customers. Make sure that when someone hits your homepage, there is no ambiguity about what they should do.
- Jeremy Brandt, WeBuyHouses.com
4. An about us/explainer video
Startup companies can quickly and clearly communicate their value proposition in the form of a homepage video, as majority of website visitors will view it before anything. According to studies, 80% of traffic will view a homepage video above the fold while conversion rates can increase by an average of 89%.
- Amy Balliett, Killer Infographics
5. Case studies
Case studies offer a more tangible and clear perspective of how your business works and how you have worked with others. Serious users are more likely to read your case studies to see how you helped customers with needs similar to theirs.
- Randy Rayess, VenturePact
6. Concise copy
Track where your visitors are coming from and write clear and concise copy that instantly informs them of your value. Great copy plays an important role in converting potential customers.
- Thomas Cullen, LaunchPad Lab
7. Simple, user-friendly navigation
There should be a balance when employing creativity and usability into your site. For a visitor to easily navigate through your site, make your navigation bars easy to find. Make sure your labels are in a language style your audience is familiar with.
- Robert De Los Santos, Sky High Party Rentals
8. Links to social pages
Don’t forget to provide links to your social media pages on your homepage, right where it’s visible. Avoid putting your social media links under the "Contact Us" page as it only adds more steps to the process.
- Miles Jennings, Recruiter.com
9. Page load time
According to research by KissMetrics, even a one-second delay in a page’s loading time can reduce conversions by 7%. Not everyone is on high-speed LAN, so make your website clean and simple to avoid delays in page response.
- Vishal Shah, NoPaperForms
10. Validation and credibility
Startups need to let visitors know that they are a credible company. Include a "Press" or "As Seen In" bar on your homepage, listing press that your company has garnered. Not a lot screams credible better than a list of publications that have featured your company.
- Kelsey Meyer, Influence & Co.
by: Finella Kristle Panlilio
Wednesday, February 17, 2016 | Comments (0)
Category: Outsourcing Research / Trends
There’s just no stopping the growth of mobile. The number of people in the world using smartphones is projected to reach two billion within the next year, from the already existing 1.91 billion users. Statistics alone show that consumers are increasingly turning to mobile devices for searches and shopping. Such is the rapid growth of mobile that it has never been more important for business organizations and brands to ensure that they’re keeping their mobile marketing customers engaged.
From a marketing point of view, customer engagement involves establishing valuable customer relationships and strengthening relationships with current customers. As customers spend more time with a brand, a stronger connection is established, which then paves the way for sales and customer loyalty.
Consumers have evolved in recent years, now choosing to interact with brands in their own terms. They decide when and where they want to interact with a brand. This presents the perfect opportunity for brands to get to know their customers. To stay competitive in mobile marketing and to capitalize on available opportunities, Social Media Today lists three innovative techniques brands must focus on:
1. Leveraging interactive ads
Video may be big in mobile marketing (it accounts for approximately 55% of all mobile data usage), but it’s no longer enough. Stand out from the crowd by using interactive ads, which is the latest growing trend for user acquisition. Interactive ads require the user to take some type of action, giving brands far more meaningful feedback compared to ads that users view passively.
2. Providing geo-based promotions
Albeit not new in advertising, near field communication (NFC) is now getting a lot of attention when it comes to connecting with consumers while they are in retail stores. In marketing, timing is essential. Beacon emitters and GPS tracking enable brands to take advantage of geo-targeted marketing to target customers when they’re most likely to make a purchase. The ability to identify a customer’s location and then use that knowledge to deliver contextualized and relevant ads in real time gives marketers the opportunity to provide revolutionary personalization to their mobile promotions.
3. Tapping into the wearables market
The wearables market continues to grow, with 9% of Internet users now using their smartwatches for web search. The result is a rapidly shrinking screen space, consequently making brands think more strategically about their marketing techniques.
With the above advances and Google’s recent mobile-friendly update in mind, brands should form more creative and innovative ways to reach their target market and keep customers engaged.